BarSmarts Spring 2010 Schedule



— BarSmarts
ADVANCED Bartender Education Program Set To Hit Seattle, Washington DC, Orlando
And New Orleans This Spring —

New York, N.Y., (February 10, 2010) – Pernod
Ricard USA®, a leading producer, importer and marketer of prized spirits and
wine brands in the United States, and BAR, LLC announce the spring 2010
schedule for their highly regarded BarSmarts ADVANCED,
bartender training, education and certification program. Beginning in April, BarSmarts
will travel to Seattle, Washington DC, Orlando and New
Orleans reaching  an entirely new group
of bartending enthusiasts eager to learn the profession and industry
professionals looking to sharpen their skills.

targets bartender protégés in major markets who are committed to the profession
of bartending. It is delivered to a select audience in these markets through an
exclusive BarSmarts
Kit that includes a selection of DVDs, a workbook, mixology
equipment (where legal) and sample certification tests. The program culminates
with BarSmarts
a full day program of instruction, education, mixology,
testing, and formal certification for the program’s top performers in each
market. The event is hosted by the esteemed BAR, LLC partners who include world
renowned mixologists Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult,Andy Seymour and David Wondrich.

“Our BarSmarts
Bartender Education Program continues to deliver results and gain momentum
since we rolled out the first BarSmarts ADVANCED
program in New York in the fall of 2008,” said Suzanne Freedman, Director
On-Premise & BarSmarts for Pernod Ricard USA. “To date, our groundbreaking,
hands-on program has trained more than 1,000 bartender candidates and is
helping set a new standard of excellence within the profession. We look forward
to bringing BarSmarts ADVANCED to
Seattle, Washington DC, Orlando and New Orleans this spring helping a whole new
group of participants learn the craft and impact the bartending profession in
their markets as they pursue their careers.”

The Spring 2010 BarSmarts LIVE
schedule is as follows:

Seattle, WA – April 27

Washington DC – April 29

Orlando, FL – May 10

New Orleans, LA – May 12

In response to widespread
praise for BarSmarts
, Pernod Ricard USA and BAR, LLC, in August 2009, launched BarSmarts
, the
100% online version of BarSmarts.
selects participants by invitation only, BarSmarts
offers any bartender with interest in the craft an opportunity to
participate and become certified through a web-based platform offered twice a
year in two month intervals. The second ‘wave’ of BarSmarts WIRED
will be open to interested candidates from March 1 – April 30, 2010.


— “Wave 2” Online
Training Program Goes Live Feb. 1, 2010 –


New York, N.Y., (January 11, 2010) – Pernod Ricard USA, the premium spirits
and wine supplier in the U.S., and Beverage Alcohol Resource, LLC, announce the
reopening of their comprehensive online bartender training program – BarSmarts WIRED. The program is the 100% online and more broadly reaching phase of
the partnership’s highly successful BarSmarts—a comprehensive bartender training, education and certification
program. BarSmarts WIRED “Wave 1” was
open from August 1 – September 30, 2009 and drew online participation from
hundreds of bartending enthusiasts nationally.

BarSmarts Wired is open twice a year in two-month intervals.  Unlike BarSmarts
, which is the “invitation only” sister program, BarSmarts WIRED offers any bartender with
interest in the craft an opportunity to participate and become certified through
a password-protected web-based platform.  Interested candidates are directed to register
at where, once registered, they can download content, complete
assignments, take exams and gain certification within the time frame specified.
The online program covers topics including Spirits Knowledge & Tasting, Industry
History, Cocktail Knowledge & Technique, Bartending for Career Advancement,
and Service & Profit. The cost to participants is $45 and includes a BarSmarts messenger bag and complete set
of professional bar tools, which are mailed upon registration. Individuals 21
and older interested in taking the online course can learn more by visitingthe BarSmarts website.

“The response to the first wave
of BarSmarts WIRED was truly
outstanding,” said Suzanne Freedman, Director, On-Premise & BarSmarts,
Pernod Ricard USA. “Hundreds of interested bartenders participated in the
online program, from new bar enthusiasts to mixology professionals looking to
refresh and build upon their knowledge and skills. We have greatly enhanced the
program for the upcoming Wave 2 session.”

BarSmarts has been
designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their
award winning BAR 5-day Certification Program. BAR, LLC is a partnership of six
of the most highly respected spirits authorities/educators in the U.S.
including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult,Andy Seymour and David Wondrich.

(For bloggers who’ve yet to take both the Wired and
Advanced courses, they are offering to reimburse your registration fee(s). Please contact Samantha Harrigan at if you’re interested, or if you know a fellow-blogger who
might be.)

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