GSN Alert: gaz regan Debuts “Just One Shift”

justoneshiftNew York / January, 2013:  gaz regan, the bartender previously known as Gary Regan, is pleased to announce Just One Shift (www.justoneshift.com), a plan to raise a quarter million dollars for charity in a one-week time period by inviting bartenders worldwide to donate all or part of their tips from just one shift.  The beneficiary will be Wine to Water (www.winetowater.org), a 501(c)(3) non-profit organization founded by a bartender, that focuses on providing clean water to needy people worldwide.

The 2013 program is scheduled for Monday, April 8 through Sunday, April 14.  Any company may purchase logo placement on JustOneShift.com; 100% of those proceeds will go to the charity.  Consumers can support the program by attending the noted shifts and tipping generously.  Or, anyone may make an on-line donation.  gaz’s social media following is over 20,000 members, and the aim is to engage 2,500 bartenders, with each being able to raise $100, in order to reach the $250,000 mark.

As explained by gaz, “This idea was borne of one of my favorite quotes from the Dalai Lama, which in fact had been my email signature line for years:  ‘The capacity to devote yourself to the welfare of others yields otherwise unobtainable … potential for good,’ which is exactly how I would like to use my network.  For years I’ve been telling everyone who’ll listen that bartenders can change the world and together with Doc Hendley, the ex-bartender who founded Wine to Water, we’re about to prove it.”

The first step is for bartenders to sign up at http://www.justoneshift.com, which will maintain a running list of participating bars sorted by city, as well as a calendar of shifts.  At the end of the given shift, the bartender will personally make the donation on-line, via www.winetowater.org/justoneshift.

For more information, please visit www.justoneshift.com and www.facebook.com/gaz-regan; @gazregan will also Tweet.  For Tweeters, please hashtag #justoneshift.

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