GSN: Backbar Review – March 11-15, 2013

imagesUltra-premium Avión Tequila, part of the Pernod Ricard USA portfolio, is being extended with a new Avión Espresso liqueur. The new entry combines Avión Silver with Italian espresso, and will launch nationwide beginning this month, priced at $24.99 a 750-ml. bottle. Avión founder and chairman Ken Austin tells Shanken News Daily that the extension will be aimed at the on-premise, where its versatility and mixability will be touted.


imagesEdrington Group’s Highland Park single malt Scotch whisky has released the second offering in its “Valhalla Series,” a 15-year-old, limited edition whisky called Loki. Retailing at around $249 a 750-ml., Loki is at 48.7% abv and comes in the same viking ship-inspired wooden box as its Valhalla series predecessor, Thor, which sold out. Loki, named for the mischievous Norse god, was aged in both Sherry casks and “heavily peated” casks, Edrington says, and “has a smoky punch, while retaining a light color.” Edrington’s Highland Park, Macallan and Famous Grouse Scotches are handled in the U.S. by Rémy Cointreau USA.

imagesConstellation Brands is set to launch a restaging for its Svedka vodka brand that will start this spring and continue throughout the year. Initiatives will include upgrading the packaging across the brand’s core flavor line—Citron, Clementine, Raspberry, Vanilla and Cherry (all priced at $12.99 a 750-ml.)—as well as a reformulation of those flavors “to deliver smoother, richer, and brighter flavor profiles”.


imagesCampari America’s Skyy vodka has unveiled its latest flavored entry, Skyy Infusions Moscato Grape. Leveraging the popularity of the Moscato wine category, the vodka will be priced at $18.49 a 750-ml. and will be positioned for cocktail consumption. Campari will support the launch with a fully integrated marketing campaign featuring advertising, on- and off-premise promotions and social media. Moscato Grape joins an Infusions portfolio that includes Coconut, Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry, Passion Fruit and recently released Wild Strawberry.

imagesThe Bacardi-owned Dewar’s Scotch brand is entering the thriving flavored whisk(e)y category with its launch of Dewar’s Highlander Honey. Rolling out in April, the 80-proof, honey-infused offering will be priced at a slight premium to the brand’s core White Label variant. The new entry is part of Dewar’s overall efforts to engage younger LDA consumers, particularly brown spirits drinkers in the 25- to 29-year-old range.

All information courtesy of Shanken News Daily

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