GSN: Backbar Review – March 25-29, 2013

evan-williams-single-lrgHeaven Hill Distilleries has released the 2003 vintage of its Evan Williams Single Barrel Vintage Bourbon. Created by master distillers Parker and Craig Beam, the 86.6-proof limited edition entry marks the 18th vintage in the Evan Williams Single Barrel series, which first launched in 1994. The 2003 edition is now available nationally both on- and off-premise, priced at around $25.99 a 750-ml. In addition to the Evan Williams Single Barrel Vintage, the brand’s stable includes the core Evan Williams Bourbon range, Evan Williams 1783, the Evan Williams Reserve flavored liqueurs and a variety of flavored seasonal liqueurs.

imagesWashington, D.C.-based Georgetown Trading Co. has unveiled its latest release, Pow-wow botanical rye whiskey. It is available now in Maryland, Massachusetts, Rhode Island, Texas, Washington, New York, New Jersey, Connecticut, Florida and Washington, D.C., priced at $41 a 750-ml. The small-batch whiskey (90-proof) is inspired by an old colonial recipe and is infused over an extended period of time with saffron, orange peel and other botanicals. Producer and importer Georgetown Trading’s portfolio also includes James E. Pepper Kentucky whiskey as well as the John L. Sullivan Irish whiskey brand.

9542Beam Inc. is launching a new addition to its Hornitos Tequila brand, Hornitos Lime Shot. Lime Shot is a combination of Hornitos Plata 100% blue agave Tequila with the taste of lime and a hint of salt. It is available now nationwide, for a suggested retail price of $17.99-$19.99 for a 750-ml. bottle. It will also be available in 50-ml. and 1-liter sizes.



lillet-rose-bottlePernod Ricard has extended its Lillet aperitif brand for the first time in 50 years with the launch of Lillet Rosé. Available exclusively within European travel retail, the new offering will debut at the Bordeaux-Merignac Airport in April before rolling out to additional travel retail outlets May 1. The launch will be supported via branded merchandising units and high visibility light-boxes, as well as a guided sampling program. Made from various Bordeaux grape varietals and handcrafted fruit liqueurs, Lillet Rosé joins Lillet Blanc and Lillet Rouge in the Lillet portfolio.

TN-140364_WatermelonWowBottle_blackBeam Inc. has extended its Pucker flavored vodka line with a new entry, Watermelon Wow. The new Watermelon flavor is in national distribution, priced at $16.99 a 750-ml. The Pucker range features six other flavors—Sour Apple Sass, Grape Gone Wild, Cherry Tease, Citrus Squeeze, Lemonade Lust and Raspberry Rave.



absolut-craftPernod Ricard’s Absolut brand has officially unveiled Absolut Craft, a new range of artisanal flavored vodkas designed exclusively for professional bartenders. Created in partnership with master bartender Nick Strangeway, the collection will ultimately feature three expressions, each using “at least 12 macerates, infusions and/or distillates” to create a sophisticated flavor profile.  Absolut Craft’s debut expression is Herbaceous Lemon, made with a blend of lemon verbena, lemon thyme and lemon myrtle. Herbaceous Lemon (41% abv) will be available in select markets this April. Two additional Absolut Craft flavors are slated to roll out later this year.

All information courtesy of Shanken News Daily

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