GSN: Backbar Review – July 29- August 2, 2013

indexDeutsch Family Wine & Spirits and Adult Beverage Co. have unveiled Adult S’mores, a new dessert-flavored vodka liqueur. Intended to evoke the taste of the classic campfire treat, the 15%-abv entry features the flavors of marshmallows and chocolate blended with premium vodka. Set to roll out August 1, Adult S’mores is priced at around $16 a 750-ml. The new offering is the latest expression in Adult Beverage’s nostalgia-inspired range, which also includes Adult Chocolate Milk, Adult Limeade and Adult Strawberry Milk.

indexPalm Bay International is expanding the 901 Tequila brand in North America with the addition of Reposado and Anejo entries. The new 901 Reposado is aged for a minimum of 8 months and priced at $45 a bottle, while 901 Anejo is aged for at least 18 months and priced at $50. The pair, which join 901’s original Silver expression, are hitting New York, New Jersey, Florida, California, Pennsylvania, Massachusetts and Illinois this month, before rolling out nationwide in the fall. Co-founded by Kevin Ruder and music artist Justin Timberlake, 901 is a 100%-agave Tequila range produced by Mexico’s Destileria Santa Lucia.

indexClassic Imports has added Brenne Estate Cask single malt whisky to its U.S. portfolio. Produced in France’s Cognac region, Brenne Estate Cask is twice distilled and aged in French Limousin oak barrels and ex-Cognac casks before being bottled in single barrel releases. The 40%-abv expression, which first launched in the U.S. last year, is priced at around $60 a 750-ml.



indexCruzan will continue to expand its higher-end options with the Distiller’s Collection, a line of premium, blended aged rums. The range will include several new expressions—such as Cruzan Estate Diamond dark rum and Cruzan Estate Diamond light rum—as well as the brand’s existing Single Barrel entry, made with vintage rums aged between 5 to 12 years.



indexCruzan plans on adding to its increasingly upscale stable with the release of Cruzan Velvet Cinn, a new premium rum horchata.  Velvet Cinn, which is priced at around $20 a 750-ml., joins Agave Loco’s surging RumChata brand (priced roughly parallel to Velvet Cinn) in the burgeoning U.S. rum horchata category.



indexPernod Ricard’s Kahlúa liqueur is prepping a pair of seasonal launches for the fall and winter, including its new Kahlúa Pumpkin Spice and returning flavor Kahlúa Peppermint Mocha. Launching this September, Kahlúa Pumpkin Spice blends pumpkin flavors and autumnal spices with 100% Arabica coffee and sugarcane rum. Kahlúa Peppermint Mocha, which first launched in the fall of 2010, will follow with an October rollout. Priced at $17.99 a 750-ml., both 20%-abv offerings are targeted toward gifting and at-home cocktail occasions and will be available through December 31.

indexBeam’s Knob Creek Bourbon has offered more detail on the upcoming launch of its new Smoked Maple expression. Set to begin rolling out in September—initially in control states—the 90-proof flavored Bourbon is expected to achieve nationwide distribution before the holiday season, according to Jim Beam master distiller Fred Noe. The super-premium expression, which will be priced at around $31 a 750-ml., will be backed by both an on- and off-premise push, targeting cocktail, after-dinner and dessert occasions.

indexBeam Inc. is extending its Effen vodka brand with a new flavored variant, Salted Caramel. It will be priced at $27.99 a 750-ml., and joins a range that already includes the core unflavored expression, as well as Cucumber, Black Cherry and Raspberry flavored vodkas.

All information courtesy of Shanken News Daily

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