Sports teams and spirits have been tied together in one way or another for decades. So, it’s only fitting that here in Syracuse, NY, we now have an official vodka for our hockey team The Crush. We’re not the only hockey team however who has affiliated themselves with Golia. Clubs also include the Philadelphia Flyers, Buffalo Sabres, and Adirondack Phantoms.
David Solomon, the mastermind behind Redbox (the DVD rental units) also heads up Golia’s marketing from his base in Philadelphia. His reasoning behind tieing his marketing to hockey? “We’re marketing in a large part to adventurous family men, 25 to 54, who don’t yet have an ultra premium vodka to call their own — and the women who love them, of course. It’s ultra premium… but we tried to make the price accessible to everybody… to make it an affordable luxury. And we felt like hockey in many ways tied into that. It comes from a land that’s rugged and icy cold, a little more male-centric in our marketing and we felt that tied into hockey.”
Be that as it may, this is a Mongolian winter wheat vodka that is filtered six times through silver and platinum filters and brought to proof with underground water fed from the Hüiten Peak on the border between Mongolia, China and Russia. Interestingly, the word means “cold peak” in Mongolian. Best enjoy this vodka ice-cold while you’re watching your favorite hockey team. Easily done at the moment, since it’s going down to four degrees tonight here in Syracuse.
Golia (80 proof)
Nose: Dry, bright and crisp with tiny hints of licorice, mint leaf, sea salt and dried tobacco.
Taste: Slightly sweet with a lot of creamy mouthfeel that quickly fades into a quite dry and rocky flavor. I’m reminded of rainwater and mountain streams.
Finish: Medium short with a crisp finality.
Overall: A rustic and terroir-edged vodka with quite a bit of character in spite of six distillations. Best served ice-cold, or if you must use it in a vodka forward cocktail like the Harrington or Tony Abou-Ganim’s The Wizard.
GSN Rating: B+
For more information go to: Golia