NEW ORLEANS—July 6, 2014 After successful stops in Vancouver and Buenos Aires, the world’s premier cocktail festival is on the move again, this time to Mexico City for the 5th Annual Tales of the Cocktail® on Tour. This three-day festival will feature a series of professional seminars hosted by some of the world my respected mixologists, as well as nightly social events that will allow everyone to dive deep into the emerging cocktail scene in Mexico City.
“On a recent trip to Oaxaca, I just knew that Tales of the Cocktail® had to make a future stop in Mexico,” said Ann Tuennerman, Co-Founder of Tales of the Cocktail®. “I was blown away by the passion and diversity of bartending and distilling in Mexico. When you visit you’ll see that Tequila and Mezcal are just the tip of the iceberg.”
For many international spirits professionals and enthusiasts, making it to New Orleans can be difficult so Tales of the Cocktail® on Tour was developed in 2011 to give a taste of what the industry’s premier cocktail event is all about. It was also to shed light on the emerging cocktail cultures of city’s that don’t otherwise get the attention they deserve. The goal is to give bartenders and other spirits professionals in Tales of the Cocktail® on Tour cities the opportunity to learn from some of the world’s brightest minds in mixology as a way to grow the local cocktail culture.
“Unlike many cities like New York City, London, Paris, Sydney, Tokyo that are well established, Mexico is a rising scene,” said Phillppe Frake Zaigue, General Manager and Head Bartender at Artemisia in Mexico City. “For us this is an opportunity to increase a global culture and make a change in the way that Mexicans perceives cocktails as a culture.”
“Mexico City’s cocktail bars have, for a while now, been simmering in terms of talent, excitement and creativity,” said Charlotte Voisey, Portfolio Ambassador for William Grant & Sons, Inc. “Each time I visit I am more and more impressed with the scene there. I am delighted to hear that Tales on Tour has chosen Mexico City as next year’s destination. It’s time to turn up the heat and see what that town can really do.”
For the latest updates on dates, events and tickets to Tales of the Cocktail® on Tour in Mexico City, visit— TalesoftheCocktail.com