Shaw-Ross International Importers has launched a new rum brand, Guy Harvey, which is debuting with a spiced rum offering retailing at $15 a 750-ml. bottle. Developed in partnership with marine wildlife artist and conservationist Guy Harvey, the brand’s first product is 70-proof and distilled in the Caribbean. It’s initially launching in Florida, distributed by Southern Wine & Spirits, with entry into more markets upcoming. A second Guy Harvey rum, an aged blended Jamaican variant, is also in the works.
Woodford Reserve is set to add a new rye offering to its portfolio next month. Woodford Reserve Rye ($38 a 750-ml.) will initially launch in 15 U.S. markets. The Kentucky straight rye whiskey is 45.2% abv and marks the third permanent extension to the Woodford Reserve portfolio, joining Distiller’s Select and Double Oaked.
All information courtesy of Shanken News Daily