Diageo has partnered with Emmy-winning celebrity chef and editor Sandra Lee for the launch of a new line of premixed Margarita cocktails. Sandra Lee Cocktail Time Margaritas are available in Key Lime and Strawberry and made with real Key limes and strawberries, pure cane sugar, blue agave silver Tequila, Triple Sec liqueur and natural flavors. The RTD is gluten-free and has fewer than 150 calories per 4-ounce serving, the company says. The release comes ahead of Cinco de Mayo and summer entertaining. It’s being supported by Lee’s consumer magazine as well as social activations on Pinterest, YouTube and Facebook, in-store promotions, point-of-sale material, and a cause-marketing campaign, Cocktail Time for a Cause. Sandra Lee Cocktail Time Margaritas (13% abv) are available nationwide, retailing at $15.99 a 750-ml.
Sazerac Co.’s Buffalo Trace Distillery has unveiled the latest entry in its Colonel E.H. Taylor, Jr. collection, a 100-proof Bourbon aged in cured oak barrels. While most oak barrel staves are placed outside for six months before being made into barrels, Buffalo Trace’s Colonel E.H. Taylor, Jr. Cured Oak Bourbon is aged using barrel staves left outside to dry for 13 months. The small-batch, bottled-in-bond offering is available in limited quantities starting this month, priced at around $69.99 a 750-ml.
Beam Suntory’s Hornitos Tequila brand has extended its lineup with the launch of Hornitos Spiced Honey. A blend of natural honey, vanilla and spice flavors and 100% agave Tequila, Hornitos Spiced Honey is currently available in 750-ml. and 1-liter formats, priced at around $19.99 a 750-ml.
All information courtesy of Shanken News Daily