New Jersey-based importer Vision Wine & Spirits LLC is releasing the latest offering in its Bitter Truth range, Cucumber Bitters. Bitter Truth Cucumber is available in a 200-ml. format and retails for $19.99. Cucumber Bitters marks the 10th entry for The Bitter Truth, with the lineup also featuring Old Time Aromatic, Jerry Thomas, Chocolate, Grapefruit, Orange, Lemon, Tonic, Celery and Creole. The Bitter Truth was founded in 2006 by German mixologists Stephan Berg and Alexander Hauck. In addition to its line of bitters, the company also produces boutique spirits, liqueurs and waters for classic cocktails such as Pink Gin, Pimento Dram and Elderflower Liqueur (all $34.99).
Heaven Hill Brands is extending its Admiral Nelson’s Rum brand with a black spiced offering, Admiral Nelson’s Black Patch Rum. Bottled at 94 proof, the latest release was filtered through charred American white oak and features a more robust style of rum, the company says. Black Patch Rum will be supported by retail point-of-sale items with the “Admirably Smooth. Mysteriously Dark.” messaging. It is available in 50-ml., 750-ml., and 1.75-liter formats, retailing for $10.99 a 750-ml.
Park City, Utah-based High West Distillery has added American Prairie Bourbon to its craft whiskey portfolio. Named for Montana’s American Prairie Reserve wildlife preserve, the new 46%-abv entry is made with a blend of two-, six- and 13-year-old straight Bourbons. A portion of American Prairie’s profits will be donated to the 305,000-acre preserve. American Prairie Bourbon will be available across 42 U.S. markets, joining High West’s existing Rendezvous Rye, Bourye, Double Rye and A Midwinter Nights Dram whiskey labels, among others.
E.&J. Gallo has extended New Amsterdam vodka with a new Mango flavor. Rolling out nationally, the new Mango entry retails at $15 a 750-ml., in line with the core brand. New Amsterdam also counts Red Berry, Peach, Citron, Coconut, Pineapple and Orange vodkas within its flavor portfolio.
Beam Suntory, one of Canadian whisky’s biggest players via its Canadian Club and Windsor Supreme brands, has introduced a new upscale offering to the category in the U.S. market—Alberta Rye Dark Batch Whisky. Produced by Beam Suntory-owned Alberta Distillers, Alberta Rye Dark Batch is a 90-proof product featuring a blend of 91% rye whisky, 8% Bourbon and 1% Sherry. The brand has previously been available in Canada, where it’s often consumed in a variety of whisky cocktails. Alberta Rye Dark Batch retails for around $30 a 750-ml.
Heaven Hill’s Evan Williams Bourbon has extended its flavored lineup with the launch of Evan Williams Peach. A 70-proof entry, Evan Williams Peach is intended to be served as a shot, on the rocks or in a cocktail. The new offering will initially be available across Texas, South Carolina, Kentucky, Virginia, North Carolina, Georgia, New York, Ohio, Arkansas and California starting May 1. Peach marks the fourth flavor in Evan Williams’ flavor range, joining Honey, Cherry and Cinnamon.
All information courtesy of Shanken News Daily