Craft mixers are slowly gaining a foothold in bars, after the deluge of bitters flooded the market. Entrepreneurs were wondering what they could do next. Taking the idea a step farther, Jennie Ripps and Maria Littlefield actually hearkened back to the idea of the traditional punch which almost always included tea, citrus, sweetener and spices. It makes for a richer taste experience and adds a touch of elegance to the cocktail.
The duo own Brew Lab Tea based in NYC, which made for a perfect fit as they began to experiment which flavor blends. They happened to be the first company to introduce tea based mixers which gave them a huge edge in terms of marketing. They managed to get product into Whole Foods, Williams-Sonoma andBevMo, which is no small feat for a new company of only two employees and two owners.
The Classic – English Breakfast and lemon peel and is sweetened with agave: Very nice. It does remind me of waking up in the morning. Mellow tea flavor with just the right amount of citrus and sweetener. You can’t go wrong. GSN Rating: B+
Coco-Lada – Black tea, coconut, chai spices, pineapple juice and agave: Perfect for tiki drinks. The tea flavor doesn’t come through so much, but the coconut and pineapple are well-balanced and the touch of spices keeps this from being too much in the pina colada camp. I like this one a lot. GSN Rating: A
Pink & Black – Black tea, hibiscus, lemon peel, and agave, splashed with strawberry and lemon juices: Quite tart, and again the tea flavor doesn’t overwhelm. It’s more of a palette on which everything else hangs. Overall, I’m getting strawberry lemonade. GSN Rating: B
For more information go to: The Owl’s Brew