San Francisco-based Anchor Distilling Company is rolling out a 375-ml. bottle format on its Luxardo Maraschino liqueur, targeting at-home mixology. Made from marasca cherries sourced in the Veneto region of Italy and matured in Finnish ash vats, Luxardo Maraschino (32% abv) serves as a component in classic cocktails such as the Last Word, the Martinez, the Aviation and the Hemingway Daiquiri. Luxardo Maraschino’s new 375-ml. size retails at around $20.
Looking to regain momentum behind Absolut vodka, Pernod Ricard plans to launch an oak-aged vodka under the brand this month, Reuters reports. Absolut Oak seeks to capitalize on the trend toward consumption of oak-aged brown spirits like whisk(e)y. The innovation play comes as Pernod Ricard USA has been trying to emphasize the higher-end Absolut Elyx offshoot in a bid to premiumize.
Beam Suntory is launching Sauza Tequila’s first flavor extension—Sauza Cucumber Chili Tequila. The new 70-proof offering retails carries a suggested retail price of $15.99 a 750-ml. Beam Suntory is adding to Pinnacle vodka’s flavor range with Ruby Red Grapefruit ($12.99 a 750-ml.) The Pinnacle lineup includes more than 40 flavors.
Burn Stewart Distillers (Distell Group) is releasing two new whiskies under its Ledaig label. The Ledaig 18-year-old, a small batch, Hebridean-style Scotch, will retail at $160 a 750-ml. The Ledaig Dùsgadh 42-year-old is priced at $5,000 a 750-ml. Some 500 cases of the 18-year-old and 100 bottles of the 42-year-old will be available in the U.S.
Rochester, New York-based importer Fishbowl Spirits is adding to its Blue Chair Bay Rum franchise with the nationwide introduction of two new flavors, Vanilla Rum (26.5% abv) and Banana Rum Cream (15% abv). The company also is debuting a 50-ml. bottle format this month, joining its existing 750-ml. and 1.75-liter sizes.
Illva Saronno is extending its flagship Disaronno amaretto brand for the first time with the launch of Disaronno Riserva, a new limited edition release. Made with a base of Disaronno and blended Scotch whisky, Disaronno Riserva is aged in Marsala wine barrels and retails at $349 a 750-ml. bottle. Around 1,500 bottles of the 80-proof expression will begin shipping to the U.S. this fall ahead of the holiday gifting season, targeting the high-end retail and on-premise channels.
Luxco’s Pearl vodka brand has unveiled a refreshed look, as well as three new flavored offerings, ahead of the summer season. Pearl’s updated package features a more contemporary bottle design, with a beveled glass inset and embossed metal closure, as well as revamped labeling emphasizing each expression’s flavor. Concurrently, Pearl has debuted new Lime Basil, Strawberry Basil and Vanilla Bean flavors. According to brand manager Ashley Ulkus, the basil-infused launches are in response to consumer demand for more herbaceous flavors for their cocktails. The three new flavors will be available as part of Pearl’s Party Pack sampler, which offers a 12-pack of the brand’s most popular flavors and unflavored Pearl Black label.
Pernod Ricard’s Irish Distillers has partnered with Bordeaux winemaker Léoville Barton to create Green Spot Château Léoville Barton whiskey. Initially aged in a combination of ex-Oloroso sherry, new Bourbon and ex-Bourbon barrels, the liquid is then transferred to ex-Bordeaux wine casks from Léoville Barton and aged for 12 to 24 months. The 46%-abv offering is rolling out into key global markets—including the U.S., U.K., Ireland and France—this month and retails at around $65 a 750-ml.
All information courtesy of Shaken News Daily