Diageo has introduced the latest entry in its Orphan Barrel whiskey series, Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey. The Rhetoric brand made its debut with a limited edition 20-year-old Bourbon last year. Its new incarnation, which includes an extra year of aging in charred American oak barrels, offers a slightly higher alcohol strength, at 90.2 proof, and a richer and more complex taste profile, Diageo says. The 21-Year-Old Rhetoric will be available in limited quantities nationwide, priced at $100 a 750-ml.
Rochester, New York’s Black Button Distilling is set to launch Bespoke Bourbon Cream, a new Bourbon whiskey and cream liqueur entry, this month. Officially slated to debut on August 28, Bespoke Bourbon Cream is produced much like a traditional Irish cream liqueur but, according to Black Button, features bolder vanilla and caramel flavors. The 30-proof offering is intended to be consumed neat or added to coffee or cocktails. Bespoke Bourbon Cream will be available throughout New York, New Jersey, Pennsylvania, Georgia and Michigan, priced at $29.99 a 750-ml.
Campari America is rolling out Wild Turkey Master’s Keep, an ultra-premium limited edition that’s the oldest whiskey from Wild Turkey ever to be released in the U.S. The new product, a 17-year-old Bourbon, is unique in that it spent time aging both in stone warehouses and Wild Turkey’s wooden warehouses, with its travels resulting in a slightly lower-proof whiskey (43.4%-abv) that’s lighter in hue and features notes of spiciness and oak, the company says. Master’s Keep is available nationally this month in limited quantities at a suggested retail price of $150.
The Winebow Group has added to its spirits portfolio, becoming the exclusive national importer of Kinahan’s Irish whiskey. Kinahan’s will be introduced to the U.S. with two products, a blended Irish whiskey ($40) and a 10-year-old single malt ($69). Founded in Dublin in 1779, Kinahan’s went out of business in the early 1900s and is now being revived.
Brooklyn-based New York Distilling Company is rolling out its second rye whiskey offering, Ragtime Rye. The straight American rye whiskey follows the release of Mister Katz’s Rock & Rye and is aged for a minimum of three years in full-size barrels. It’s made from an organic mashbill of 72% rye, 16% corn and 12% malted barley from New York state’s Pedersen Family Farms and bottled at 90.4 proof. Ragtime will be available nationwide beginning in September for about $44.
Brown-Forman is expanding its Jack Daniel’s Sinatra Select brand, available at 45% abv and priced around $200, with a more limited label this fall called Sinatra Century (this is the centenary year of the singer’s birth), distilled at 50% abv and priced at $500 a 750-ml. The limited release is already shipping to travel retail and is expected to be on U.S. shelves by October. Another product, Jack Daniel’s No. 27 Gold, is currently sold only in travel retail but likely to be released into the U.S. market by year-end, Hayes says. No. 27 Gold is bottled at 80-proof with extra maturation in maple barrels, as well as a second charcoal filtering, resulting in a lighter and sweeter whiskey originally aimed at the Asian market. The price is likely to be around $100. Looking ahead to next year, Hayes said a new rye product, called Jack Daniel’s Single Barrel Rye, will be released in limited quantities at around $50.
All information courtesy of Shanken News Daily