Heaven Hill Brands is launching a new limited edition Lunazul Double Barrel Reposado, which will be marketed through the end of the year. The 100%-agave Tequila is blended by the company’s Tequila partner, Tierra de Agaves, and aged in American white oak barrels before finishing in 11-year-old wheated Bourbon barrels from Heaven Hill. The Reposado Tequila is then blended with select extra-Anejo Tequila. Lunazul Double Barrel Reposado (40% abv) retails for $39.99, while the brand’s other variants retail between $19.99 and $29.99. Heaven Hill plans to release other limited edition Lunazul Tequilas on a regular basis looking ahead.
Sebastopol, California-based craft producer Spirit Works Distillery is launching its first whiskey products on December 1. Spirit Works Straight Wheat Whiskey and Straight Rye Whiskey are both bottled at 45% abv and retail at $65 each. The company’s portfolio also includes a Vodka, Gin, Sloe Gin and Barrel Gin. Its spirits are currently distributed to California, Oregon, Arizona, Colorado and Illinois, with New York to follow shortly.
Louisville, Kentucky’s Michter’s Distillery is set to launch a pair of 10-year-old and 20-year-old single barrel Bourbons this December. The launches mark the first 2015 bottlings for both expressions. Michter’s 10-year Bourbon will retail for $120 a bottle, while the 20-year Bourbon is priced at $600 a bottle. Their rollout follows a recent shortage of Michter’s core lineup, with the brand’s US*1 Sour Mash Whiskey unavailable through the end of the year, and the rest of its US*1 range currently on allocation.
Brown-Forman is introducing the latest addition to Tequila Herradura’s annual small-batch Colección de la Casa, Reserva 2015 Directo de Alambique. This year’s release is a 100%-agave Tequila that doesn’t undergo any barrel aging. The fourth edition of the Colección de la Casa series, 13,000 bottles of Directo were produced for the U.S. and Mexican markets. The 110-proof Directo ($89.99) is launching ahead of the holidays in New York, Illinois, Georgia, Texas, California and Florida, with a limited nationwide launch to follow in January.
Alacrán Tequila has unveiled a new upscale añejo offering, Cristal, retailing from $49-$59 a bottle. Alacrán Cristal is matured for 14 months in American oak, undergoes a clarifying filtration process and is packaged in hand-labeled and -numbered bottles. The new Cristal expression joins Alacrán’s existing Tequila Blanco and Mezcal Joven entries. Alacrán’s key markets include New York, Miami and Texas.
All information courtesy of Shanken News Daily