Campari®, the legendary one-of-a-kind red spirit, announces the U.S. launch of limited edition art labels for 2015, featuring a sketch by Futurist artist Fortunato Depero reimagined with the use of contemporary colors. The trio of limited edition labels reinterpret a sketch of a Campari pavilion designed by Depero in 1933 for an international exposition held in Milan. The three collectible labels arrive just in time for the holiday season and will grace 750 ml bottles at retail stores across the United States.
This is the second consecutive year Campari has featured a reinterpreted Depero work. As Milan hosted the 2015 Universal Exposition (EXPO) from May through October, the use of Depero’s work is fitting. Though the original pavilion for the international exposition featured in Depero’s 1933 sketch was never brought to life, a to-scale replica has been carefully preserved to this day in the Galleria Campari at the brand’s headquarters in Sesto San Giovanni, Milan.
Campari (48 abv proof)
Visual: Candy apple red.
Nose: Spicy, almost smokey like chili powder. Tons of high notes, with a demure orange citrus ghost.
Taste: Slightly sweet, but strikingly bitter with an intense knife-edge sharpness. A powerhouse of intensity and flavor.
Finish: Long, long, long. You will remember this for several minutes. The overall effect is of drinking something mysterious, and ancient.
Overall: Unforgettable. This is a liquid that wends its way into your very soul. Indispensible in a Negroni, this pairs amazingly well with other herb driven spirits. Iconic for a reason.
GSN Rating: A+
For more information go to: Campari