DeLeón Tequila is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to “Purest of the Corner” and the town is named after the Immaculate Conception. DeLeón Tequila was founded and created by Brent Hocking in 2008 and introduced to the US market on Cinco de Mayo, 2009. In December 2013 it was announced that Sean “Diddy” Combs would become a partner of DeLeón tequila following the success of his work with Cîroc Vodka. A few weeks later it emerged that Sean Combs had in fact bought DeLeón Tequila in partnership with Diageo, with whom he had worked on growing the Cîroc brand. Following the purchase, Diageo and Sean Combs each own 50% of DeLeón Tequila.
DeLeon Platinum Tequila (80 proof)
Nose: Quite floral and grassy with tinges of fresh butter and spanked mint. Fresh and slightly citrusy.
Taste: Very smooth with a laid back entry. This quickly evolves into a saline and mineral laden character that supersedes the agave flavor. On the one hand, this makes for a memorable shot, on the other it calls for care when using it in a cocktail as these flavors can conflict with some fruit liqueurs.
Finish: Medium long with a hefty peppery finish that cleanses the palate.
Overall: A well done tequila that has a lot of offer in character. I like it as a sipper with Mexican food or with sangrita to bring out the dense richness of the tequila.
GSN Rating: A-
For more information go to: DeLeon Tequila