Proximo Spirits has debuted a new ready-to-drink Pink Lemonade Margarita under the Jose Cuervo brand. The 19.9-proof premixed cocktail, which is launching nationally, retails at around $16 a 1.75-liter. It joins Mango, Strawberry Lime, Classic Margarita, Grapefruit Tangerine, Coconut Pineapple, Watermelon, Lime Light and White Peach (Light) cocktails in the Jose Cuervo Authentic Margaritas portfolio.
North Texas-based Western Son Distillery is adding Western Son Apricot Flavored Vodka to their lineup. Retailing at around $20 a 750-ml., Western Son Apricot is geared toward mixing with ginger ale, lemonade, soda and iced tea, says distillery co-founder and president John Straits. The 10-times-distilled Western Son brand is projected to triple to 60,000 cases this year. In addition to the newly launched Apricot, the vodka range also includes an Original Vodka, Blueberry, Prickly Pear, Peach, Cucumber and Ruby Red Grapefruit offerings.
Bacardi has unveiled plans to back its Puerto Rico-produced version of its Havana Club brand with a new Anejo Clasico dark rum, a national distribution footprint and a fresh advertising campaign. The push also includes revamped packaging that features the family crest of the Arechabalas, founders of Havana Club. Bacardi will first roll out its refreshed Havana Club offerings in Florida, and then extend distribution to Colorado, Georgia, Illinois, New Jersey, Nevada, New York, Pennsylvania and Texas in July and August, ahead of a national launch in September. Bacardi’s Havana Club Anejo Clasico will retail at around $22, while its Anejo Blanco will sit at about $20.
Campari America has debuted Baron Samedi, a new spiced rum brand. A 90-proof blend of Caribbean column still rum and Jamaican pot still rum, Baron Samedi is named for a notorious figure from Haitian Vodou culture. Retailing at $22 a 750-ml., Baron Samedi is initially launching in Colorado, Georgia, Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina, Tennessee and Wisconsin.
All information courtesy of Shanken News Daily