GSN Presents: “What’s Brewing?” – July 4-8, 2016

Ballast-Point-Orange-Vanilla-Fathom-California-based Ballast Point is introducing a new flavored India Pale Lager (IPL), Orange Vanilla Fathom. Rolling out in 22-ounce bottles and on draft, Orange Vanilla Fathom is a 7%-abv IPL that is billed as a warm weather brew that is reminiscent of “a creamsicle in a glass.” Ballast Point, acquired by Constellation last year for $1 billion, saw depletions rise more than 60% in Constellation’s recently completed first quarter, ended in May.

BellsRoundhouseIndiaRedAleMichigan-based Bell’s Brewery is set to debut its Roundhouse India Red Ale in 12-ounce cans this fall. First launched in 2009, Roadhouse—which is brewed with Michigan honey—was previously only available on draft. The hop-forward ale will be sold in canned six-packs starting in September across Bell’s 28-state footprint. Bell’s is the seventh-largest craft brewer nationwide, according to the Brewers Association.

pr-breckenridge-imp-white-ipaLittleton, Colorado’s Breckenridge Brewery, which was recently acquired by AB InBev, has unveiled Imperial White IPA, the inaugural entry in its new innovation-driven Brewery Lane Series. Made with Belgian yeast and Citra and Amarillo hops, Imperial White IPA is packaged in a 750-ml. cork-and-cage bottle and will roll out across Breckenridge’s 35-state distribution territory. The limited edition offering will be available for several months, with a second Brewery Lane expression to follow.

townbeach-e1437054808951Narragansett Beer has released summer seasonal Town Beach IPA, a 4.7% abv session IPA. Town Beach IPA is brewed with pale, cara pils and wheat malts, and Pacific Gem, Green Bullet, nugget, and EKG hops, then dry-hopped with citra hops. It’s rolling out from now through the end of summer in six-packs of 16-ounce tallboy cans ($9-$10) throughout New England, New York, New Jersey, Pennsylvania, Delaware, the District of Columbia, Maryland, North Carolina, South Carolina, Florida, and Virginia, as well as Portland, Oregon and Nashville and Chattanooga, Tennessee.

Schlafly-Hop-Trial-Smash-PackSt. Louis-based Schlafly Beer is rolling out a new variety pack highlighting four different experimental hop varieties that play off of the same base beer. The Hop Trial SMaSH (single malt and single hop) pack features three bottles each of brews made with Hallertau Blanc, Bramling Cross, Enigma and Eureka hops. The Hop Trial pack is available across Schlafly’s distribution footprint, retailing at about $14. Schlafly, which is present in 15 U.S. markets, has a current capacity of 60,000 barrels, and recently announced an expansion that will boost that total to 90,000 barrels by next year.

All information courtesy of Shanken News Daily

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