Introduced 80 years ago, Jägermeister, German for “Master Hunter,” is the #1 selling imported liqueur in the United States. The iconic taste of Jägermeister is a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. The botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister’s base. The base, housed in more than 400 oak casks, then “breathes” for one full year, which is key to creating the complex and balanced flavor of Jägermeister’s legendary taste profile.
While the recipe for Jägermeister remains unchanged, a new bottle design was recently revealed. This is the fifth time the bottle has been redesigned over the course of the brand’s 80+ year history. All bottles, from the 50ml miniature to the 1.75L size, will have a new look in the more than 100 countries around the globe where Jägermeister is available.
The bottle redesign features:
- A more defined shape, with higher, more squared-off shoulders
- A more mature and realistic stag in its natural environment
- A framed label with a reinvented shape
- Bold logo type and additional depth and dynamism through fine lines
- New copy that provides information on the product and the quality process
In addition, the bottle’s newly enhanced cap is ultra-premium and bears the signature of the spirit’s founder, Curt Mast, along with the year 1878, commemorating when his father, Wilhelm, created the company.
Another prominent feature of the new bottle is its height: The iconic packaging now stands taller than its predecessor. The 750ml size stands at 9.2” tall (compared with the old size of 8.5”); the 1L now stands at 10.5” tall (vs. 9.5”).
But, how does it taste?
Jägermeister (70 proof)
Visual: Very dark reddish-brown.
Nose: Quite herbal and autumal, not medicinal, but rather akin to a licorice/birch beer nose. Slightly sweet and candy-like.
Taste: Very similar to horehound candy, with a more peppery, ginger-like heat. A slight bitter tinge keeps things from being too sweet, but the balance of sugar keeps things on the liqueur spectrum.
Finish: Medium-long with more of the darker herbal notes lingering on.
Overall: A very good digestif that also makes for a few great cocktails. Just don’t ruin it by mixing it with Red Bull. Try Robert Hess’ Mahogany cocktail instead.
GSN Rating: A-
For more information go to: Jagermeister