GSN Review: Luxardo Bitter Bianco


Luxardo was founded in 1821 by Girolamo Luxardo, and is still family owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.

First created by the Luxardo family in the 1930s, Luxardo Bitter Bianco is produced from a distilled infusion of bitter herbs and aromatic plants, such as rhubarb, thyme and bitter orange. The Luxardo family revived the product and improved the production techniques to create a clear expression of bitter with no artificial coloring, featuring the same herbs as the Luxardo Bitter Rosso. Unlike Luxardo’s traditional Rosso, which is produced through maceration at 50 proof, Luxardo Bitter Bianco is produced through distillation resulting at 60 proof. The higher proof, with the addition of wormwood, provides a lingering bitter finish.

“For the past 18 years, I have worked with my family to help the distillery evolve into the future, including the development of new liqueurs in the portfolio,” says Matteo Luxardo, export director and sixth generation of the Luxardo family. “Luxardo Bitter Bianco is unlike any other bitter product available in the United States and it offers more flexibility with cocktail color, because it has no artificial coloring. It is enjoyed in Italy as the main ingredient for a White Negroni, Bitter Bianco and Soda, or a White Spritz garnished with a slice of grapefruit or lemon, like our classic Luxardo Bitter and Luxardo Aperitivo.”

Luxardo Bitter Bianco (60 proof)
Visual: Crystal clear.
Nose: Sandalwood prominent on the nose, followed by dried orange peel, slight cinnamon and Earl Grey.
Taste: Initially sweet and flatlining at the mid-palate, the bitter edges quickly form and cut a deep swath into the overall character.  Mildly herbal, with touches of vanilla bean, the overall effect is of a more bookended version of an Italian bitter.  Lots of sweet versus lots of bitter.  But, they meet in the middle in a kind of no man’s land where both sides agree to a truce.
Finish: Medium long with lingering bitterness on the back palate.  Still that simple syrup like sweetness keeps things in check.
Overall: Quite interesting and different enough in character from most other bitters that this is a necessity for the back bar.  Try it and you’ll see what I mean.
GSN Rating: A

For more information go to: Luxardo


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