E.&J. Gallo’s Barefoot Wine is jumping into the hard seltzer category. Barefoot Hard Seltzer will launch in four flavors—Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava—that are at 4% abv and contain only wine, seltzer water, and natural flavors. The move follows the success of 5.5% abv Barefoot Spritzers, which have boosted the franchise in recent years. Barefoot Hard Seltzer will begin rolling out nationally next month, retailing at $8 a 4-pack and $20 for a variety 12-pack.
Providence, Rhode Island-based Keel Vodka has entered the hard seltzer category with Keel Sparkling, a spirits-based RTD made with Keel’s calorie-reduced vodka. The 4%-abv canned vodka soda will launch in two flavors—lemon-lime and grapefruit—clocking in at 80 calories, zero carbs, and zero sugar per 12-ounce serving. Keel Sparkling is now available in 4-packs of 12-ounce cans in Rhode Island, Massachusetts, Connecticut, and Colorado for around $10 at retail. The company intends to launch in Florida, Texas, and Georgia in February with more states to follow through the year.
Portland, Maine-based Allagash Brewing has debuted its first certified organic beer. The new brew, Crosspath, is a Belgian-style golden ale brewed with Maine-grown oats, buckwheat, base malt, hops, and GrandyOats Granola. Crosspath is debuting in 4-packs of 16-ounce cans and on draft across the entirety of Allagash’s 17-state footprint beginning in March. Allagash is the 30th-largest craft brewer in the U.S., according to the Brewers Association.
Escondido, California-based Stone Brewing has debuted Stone Viking Space Probe Double IPA. Named in honor of NASA space probes Viking 1 and Viking 2, the new brew blends Citra and Ella hops with Belgian Candi Sugar. The 8.5% abv Stone Viking Space Probe Double IPA, which is the third beer produced at Stone’s Napa facility, is available for a limited time in 6-packs of 12-ounce bottles, as well as in 22-ounce bottles. Stone is the ninth-largest craft brewer in the U.S., according to the Brewers Association.
Seattle Cider is launching a grapefruit cider to its seasonal range. The 6.5% abv offering is fermented on grapefruit and white wine yeast and is rolling out in 4-packs of 16-ounce cans, as well as in 1/6- and 1/2-barrel kegs. Seattle Cider is distributed in 15 states. Its seasonal portfolio also includes Spiced Peach, Pumpkin Spice, and Pineapple Agave ciders, while the year-round lineup encompasses Dry, Semi Sweet, Basil Mint, Berry Rosé, and Tangerine Turmeric offerings.
Courtesy of Shanken News Daily