No.3 London Dry Gin recently unveiled a sophisticated new package, accompanied by an integrated new brand platform entitled, The Art of Perfection.
Designed by Stranger & Stranger, the updated No.3 package debuts a contemporary feel, while maintaining the brand’s trademark key as a defining embellishment molded into the glass. Featuring clean lines, minimalist label and cool, turquoise-toned glass, the new No.3 bottle complements the spirit’s crisp profile. The No.3 name and iconic key represent Berry Bros. & Rudd, the brand creator’s home at No.3 St James’s Street for over 320 years.
“As the gin category continues to proliferate here in the U.S., we are laser-focused on ensuring that No.3’s integrity translates on the backbar and retail shelf just as much as it does when sipped in a classic Dry Martini. With the same award-winning liquid in the bottle as always, the new No.3 package stays true to the brand, while offering a bright, clean and eye-catching aesthetic that aligns with No.3’s fresh and polished palate.” said Morgan Robbat, Chief Marketing Officer, Hotaling & Co.
No. 3 London Dry Gin (92 proof)
Nose: High, bright and wintry juniper berries with a light patina of citrus and black pepper.
Taste: There’s a lot going on here from a powerful and heavy juniper welcome mat, leading into a plethora of flavors one can only describe as a potpourri of botanicals. This slightly bitter essence moves into a curiously dense mid-range that reminds me of preserved figs in a remote way. Lastly, the lemon citrus leaves a bright note on the front of the palate, while the spiciness of the pepper leaves a lingering heat on the back palate.
Finish: Long and journey-like.
Overall: A true powerhouse of a gin in the traditional London Dry style that will stand up to anything you throw at it. Perfect for a killer martini, but also as a sipping gin, this one is refreshingly different.
GSN Rating: A+
For more information go to: No 3 Gin