Over 20 years ago, the Philadelphia Eagles beat all odds when they defeated the Dallas Cowboys in 109-degree heat — the hottest game ever played. The Eagles were a losing team and the game was expected to be a blowout, but the Eagles ended up beating the Cowboys 41-14. The Eagles’ secret weapon? They fought off muscle cramps with pickle brine. Inspired by this game, The Pickle Juice Company was launched the following year, spearheading a movement that, little did they know, would be at the forefront of a booming pickle trend years later.
The Pickle Juice Company is the maker of the first sports beverage on the market that disrupts the neurological signals that cause muscle cramps. The company’s current formulation took cues from key findings from Dr. Kevin C. Miller, a then doctoral student at Brigham Young University, whose interest was piqued by that famous Eagles vs. Cowboys game. Through his study, Dr. Miller found that pickle brine relieved cramps in just 85 seconds, 45 percent faster than drinking nothing and 37 percent faster than water alone.
Despite the familiar flavor profile, The Pickle Juice Company’s products differ greatly from jarred pickle brine. Comprised of vitamins, minerals and 10x the electrolytes of most sports drinks, the purpose-built beverage contains a proprietary grain of vinegar that is proven to combat muscle cramps at the neurological source. It is widely believed that muscle cramps result from an electrolyte imbalance, and that the best cure is to consume more sodium, potassium, magnesium, etc. for relief. While electrolyte imbalance can play a role in triggering muscle cramps, the phenomenon is neurological, not physical. The Pickle Juice Company’s 100% natural formula engages the same neurological receptors in the brain that causes cramps, prevents those neurons from firing and combats muscle cramps. This scientific and multi-factor approach prevents muscle cramps in as fast as 60 seconds, quicker than anything else currently available.
The Pickle Juice Company’s entire product line includes the 8oz. and 16.oz bottles of 100% Natural Pickle Juice Sport, 2.5oz. shots and 1 liter boxes of its 100% Natural Extra Strength Pickle Juice formula, and 1 liter bottles of Pickle Juice Chaser.
GSN’s Thoughts: Of course The Pickleback is the reason we were sent a bottle of Pickle Juice for review. So, how does it fare compared to half sour pickle brine? There is less salinity and a softer dill flavor, which makes it more palatable as a shot. We tried it as recommended, shooting Irish whiskey, followed by Pickle Juice, and ending with a PBR. It does work, and the flavors still somehow make a natural and tasty progression. And hey, if you’ve had a hard day of physical labor, this might be what the doctor ordered to relieve those aching muscles. GSN Rating: B+
For more information go to: Pickle Power