“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”
Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada.
GSN’s Remarks: If you like apple, and you like whiskey, you will love Black Velvet Apple. This is like a boozy candy apple, or boozy apple candy, take your pick. We really have been enjoying this at the GSN offices at the end of the day. It’s really in the vein of an RTD cocktail. Pour it over ice, or do a shot followed by a pint of Imperial Stout or a strong porter. This is a real winner in the ever expanding Black Velvet flavored whiskey portfolio. GSN Rating: A
For more information go to: Heaven Hill