Mark Anthony Brands’ Mike’s Hard has announced a new lemonade-flavored seltzer, entering the growing subcategory within the wider world of hard seltzers. The 5% abv RTD is launching in four flavors—lemon, strawberry, mango, and pineapple—available together in a variety 12-pack of 12-ounce cans. Mike’s Hard Lemonade Seltzer is now available across the U.S.
Memphis, Tennessee-based Wiseacre Brewing is launching a new year-round brew, Bow Echo Hazy IPA. Bow Echo joins Ananda India Pale Ale, Gotta Get Up to Get Down Coffee Milk Stout, and Tiny Bomb Pilsner in the core range. With a new 40,000 square foot brewery in downtown Memphis, Wiseacre has annual capacity of 100,000 barrels.
Colorado-based Breckenridge Brewery, part of the Anheuser-Busch portfolio, is launching a new hard seltzer label called Good Company. The brand’s 15-can variety packs include three cans each of Good Company’s Apple and Pear, Black Cherry, Peach, Mountain Berry, and Honeydew flavors. Rolling out across Colorado, each can of Good Company seltzer contains zero sugar, is at 5% abv and has two grams of carbs and 100 calories.
Courtesy of Shanken News Daily