GSN Alert: March 3rd – National Moscow Mule Day

To commemorate the Moscow Mule’s significance in cocktail history and its impact on cocktail culture, Smirnoff vodka declared March 3^rd as National Moscow Mule Day.  Smirnoff vodka announced the date last night as the country’s best-selling vodka brand welcomed guests to celebrate the 75^th anniversary of the Moscow Mule with a one-of-a-kind, immersive cocktail party that took guests back in time to 1941 to explain how the cocktail became a pop-culture sensation.  The event took place just miles away from where the cocktail was first invented on Hollywood’s Sunset Strip.

The date of National Moscow Mule Day – March 3 or “3-3” – is significant. The Original Moscow Mule was crafted with three ingredients: Smirnoff No. 21 vodka, premium ginger beer and lime. As the story goes, there were also three key people involved in the cocktail’s creation: the first, John G. Martin, had trouble selling his Smirnoff vodka at a time when brown spirits were king. The second, Jack Morgan, owner of a popular pub on the Sunset Strip, could not convince his patrons to try his ginger beer.  The third, a woman named Ozeline Schmidt, provided the copper mugs, the perfect vessels for enjoying the zesty creation they called the Moscow Mule. The trio came together to creatively combine their crafts and simultaneously revolutionized cocktail culture with the Moscow Mule.