Beam Suntory is targeting the Tequila-based RTD market with Hornitos Tequila Seltzer. The 5% abv cocktails are rolling out now in select markets and come in two flavors, lime and mango. The RTDs are made with Hornitos Plata Tequila and other natural ingredients and do not contain artificial sweeteners. Four-packs of Hornitos Tequila Seltzer will retail for around $12 and will reach national distribution by this summer.
Courtesy of Shanken News Daily