SelvaRey, the rum brand co-owner by superstar Bruno Mars, launched a new “Owner’s Reserve” bottle early this year. The rum is a single-estate rum hand-selected from the cellars of SelvaRey’s Master Distiller, Don “Pancho” Francisco Fernandez. The result is a 40% ABV rum that includes 15 and 25-year-old rums that were then aged together in American Oak barrels.
Mars also worked on other aspects of the project. Mars designed the logo, wordmark, bottle shape, colors, materials, iconography, and the Owner’s Reserve gift box. A team of artists/graphic designers and calligraphers all came together to execute his vision.
GSN’s Remarks: This is one amazing rum. Sweet notes of brown sugar, sherry, molasses, and warm nuttiness greet the nose. The flavor on the palate is of a sweet dessert richly endowed with tinges of oak, toffee, nut roll, cocoa bean, lightly roasted coffee bean, and dried fruit. The body is full and engaging. The finish is long and begs for just one more sip. Really, this is a rum that has the class and artistic sensibility that Bruno Mars has. It’s no wonder that his SelvayRey rums are well regarded. We highly recommend this one. GSN Rating: A+++
For more information go to: SelvaRey