GSN Alert: The Kraken Rum Rewards Those Who Are Willing to Step Into the Dark This Black Friday

Black Friday may still be the biggest retail day of the year, but the thrill of the hunt has become rather ho-hum. While everyone else is battling bots and bargain hunters, fans of The Kraken® Black Spiced Rum will be tuning into the darkest event yet. On Friday November 26, The Kraken will take Black Friday even darker at, where The Kraken demands a dark sacrifice to score some of the most unique items never to grace the usual Black Friday catalog.

At the top of each hour starting at 12:00 pm EST, one of eight mysterious chests will open to reveal a prize, along with the sacrifice required for a chance to win. Whether that’s inking a tattoo of the mythical sea beast on your body for a chance to train for a submarine captain’s license in Curacao ($23,000 ARV) or donating blood to earn a shot at a VIP hockey experience with the NHL’s Seattle Kraken ($5,000 ARV). The greater the sacrifice, the more generous the reward.

Those willing to #StepIntoTheDark are invited to enter on November 26. is part of The Kraken Rum’s latest marketing campaign, Step Into the Dark, which encourages people with a maverick spirit to look beyond the expected and find great reward in the unknown.

Wherever you hunt this Black Friday, you can find The Kraken Rum in local wine and spirits stores or online at  To make a signature Cephalopunch, simply mix one part Kraken Rum, one part pineapple juice and a splash of grenadine in a shaker with crushed ice. Shake briefly, pour contents into a glass, top with more crushed ice and enjoy.

No purchase necessary.  Must be documented resident of (50) U.S. or D.C., age 21+.  Registration ends 11/26/21.  See official rules at  Void wherever prohibited. 



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