Casalú, a new rum-based RTD, is set to hit shelves across Miami later this month. The 5.9% abv drink will launch with one flavor, Limón, which is made with dark rum, lemon, natural flavors, and seltzer. Initially, the Miami-based brand will self-distribute the RTD. On its launch, Casalú will be available in 4-packs of 12-ounce cans for a suggested price of $13.
Brown-Forman is upping its presence in the thriving premixed cocktail category with this month’s debut of Up Or Over cocktails in select markets. The 375-ml branded cocktails are made with all-natural flavors and Brown-Forman spirits, and are ready to serve up or over ice. Up Or Over’s offerings include a Classic Dry Martini made with Fords Gin, Whiskey Sour made with Gentleman Jack Tennessee Whiskey, Premium Margarita made with Herradura Tequila, and Ginger Citrus Old Fashioned made with Old Forester Straight Bourbon Whiskey, all retailing for approximately $15. Packaged in 375-ml. glass bottles with rounded shoulders, Up Or Over’s back label details recommendations on how to serve and garnish the cocktail. The four expressions will be available initially in Georgia, Idaho, Indiana, Michigan, Oregon, and Washington.
Hershey, Pennsylvania-based Tröegs Independent Brewing has introduced LolliHop, a new double IPA. LolliHop began as part of the brewery’s small-batch Scratch Series, and is made with Citra, Mosaic, and Azacca hops; rustic pale malt; and a portion of wheat and oats. LolliHop is at 8.2% abv and is available on draft and in 16-ounce cans across Tröegs’ distribution footprint.
Middlebury, Vermont’s Woodchuck Hard Cider has released a new mixed 12-pack, featuring brunch inspired ciders. The variety pack includes Woodchuck’s existing Pearsecco and Mimosa ciders plus two newcomers: Bellini and Paloma. Pearsecco is at 6.1% abv and the remaining three are all at 5.5% abv. Woodchuck’s Brunch Box is now available in select states and will soon roll out across the U.S. for a suggested price of $18-$19. The new 12-pack is a permanent addition to the cidery’s portfolio.
White Claw Hard Seltzer has expanded its lineup with four new flavors. Launching under the White Claw Surf banner, the newcomers include Citrus Yuzu Smash, Tropical Pomelo Smash, Watermelon Lime Smash, and Wildberry Acai Smash, all at 5% abv and debuting in a 12-can variety pack.
Mike’s Hard Lemonade has debuted a new line of slushy-flavored RTDs, all based on flavors popular in the 1990s. The line, which comes in four varieties—Blue, Red, White, and Pink Freezes—are all at 5% abv and will be available in variety 12-packs of 12-ounce cans and as individual 23.5-ounce cans. To support the launch, the company has kicked off a new 90s-themed and nostalgia-driven ad campaign featuring era-appropriate boy-band music dedicated to the new drinks.
Watertight Cocktails, a new brand of agave wine-based RTDs, has launched in Texas. The new RTDs come in three flavors—Beach Margarita, Guava Paloma, and Mango Sipper—and are all at 6% abv and 130 calories per 12-ounce can. Watertight Cocktails are made with sparkling water and fruit juices, in addition to the agave wine. The new brand is now available in 4-packs of 12-ounce cans in grocery, convenience, and liquor stores across Texas for around $10.
Information courtesy of Shanken News Daily