Atomic Brands has extended Impact “Hot Brand” Monaco Cocktails with a Watermelon Crush flavor. Made with Tequila and fresh watermelon, the newcomer is at 9% abv and joins Lime Crush, Sun Crush, Purple Crush, Blue Crush, Citrus Rush, Tropic Rush, Cranberry, Black Raspberry, and Mango Peach in the Monaco Cocktails lineup, which jumped 26% to 1.9 million cases in the U.S. last year. Monaco Watermelon Crush is debuting at convenience stores nationwide, retailing at $2.50 to $3 a 12-ounce can.
Onda Tequila Seltzers has released its Pineapple and Mango offerings in 4-packs of individual flavors. Previously, the pineapple- and mango-flavored seltzers were only available as part of a variety pack. Both flavors are at 5% and are made with Blanco Tequila, fruit juice or puree, and seltzer water, plus natural flavors. Onda is available in 31 states across the U.S. and retails at $11 a 4-pack.
Connecticut-based Luneau USA is launching Ed Hardy RTD Sparkling Flavored Tequila. The new range features Ed Hardy Sparkling Tequila Blood Orange/Pomegranate and Orange/Pineapple offerings packaged in 12-ounce cans which showcase the artwork of the brand’s celebrated tattoo artist namesake. Both flavors are at 4.5% abv and have 99 calories a serving, with the initial launch numbering 20,000 cases.
Longmont, Colorado-based Oskar Blues Brewery announced The Works, a new nationally distributed mix pack of three of the brewery’s best sellers. The Works comes as a 12-pack composed of six cans of Oskar’s Lager and three each of flagship Dale’s Pale Ale and new release Double Dale’s Imperial IPA. Oskar’s Lager is at 4% abv, Dale’s Pale Ale is at 6.5% abv, and Double Dale’s is at 9% abv. The Works is on shelves nationwide now.
Anheuser-Busch is launching Neon Burst, a new fruit-flavored sparkling hard drink. Launching in convenience channels, the brand is available in the flavors Punch Blast–featuring flavors of pineapple, passionfruit, orange, raspberry, cherry, and apple–and Grape Blowout, composed of grape and citrus flavors. Both options are at 8% abv. Neon Burst is available now in 25-ounce cans nationwide and in 16-ounce cans in many states.
William Grant & Sons is targeting the white-hot premixed cocktail market with a new brand, Batch & Bottle. The line draws from Grant’s U.S. portfolio to create classic cocktails and includes four offerings: Monkey Shoulder Lazy Old Fashioned, Glenfiddich Scotch Manhattan, Hendrick’s Gin Martini, and Reyka Rhubarb Cosmopolitan. All four are available for a suggested price of $17 a 375-ml. and are rolling out now across the U.S.
Information courtesy of Shanken News Daily