German beer importer Radeberger Gruppe USA will bring two new offerings stateside with the launch of Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand’s first national variety pack, known as the Schöfferhofer “Happy Pack.” The former is a 50/50 mix of German hefeweizen and pineapple juice that launches nationally this month in 6-packs of 12-ounce bottles, at just 2.5% abv. Wild Cherry, meanwhile, will be packaged along with Schöfferhofer Grapefruit, Pomegranate, and Passion Fruit in the variety pack.
Freshie Organic Tequila Seltzer is entering the Florida market, distributed by Southern Glazer’s Wine & Spirits. Freshie is made from organic Tequila, mineral water, organic lime essence, and organic agave nectar. The brand launched in the Chicago area in 2021 with one SKU (lime) and is now in more than 1,000 retailers and restaurants. Freshie 4-packs of 12-ounce cans retail at $11.
Malibu Rum is launching two new canned cocktails along with a new video ad. The new RTDs are Pineapple Bay Breeze Cocktail in a Can and Watermelon Mojito Cocktail in a Can, both of which are at 7% abv and retail for $13 a 4-pack. The two new flavors join Pina Colada and Strawberry Daiquiri in the Malibu Cocktail canned lineup.
Belgian brewer Lindemans is celebrating its 200th anniversary with Cuvée Francisca, a new lambic beer. The 8% abv brew is a blend of 4-year-old lambic drawn from three casks (90%), with young lambic making up the remaining 10%. The beer is first fermented in oak before bottling and fermenting again for a year. Cuvée Francisca, named for one of the brewery’s founders, is available in limited quantities across the U.S.
Information courtesy of Shanken News Daily