Hood River, Oregon-based Full Sail Brewing Company is releasing the latest in its Strong Current IPA Series. The new release is a West Coast style Double IPA called Believing is Seeing. It’s brewed with pale malt and oats alongside Azacca and Citra hops and promises notes of tropical fruit, mango, and tangerine. At 8.5% abv, Believing is Seeing Double IPA is available now through June in 4-packs of 16-ounce cans and limited draft.
Diageo-owned Lone River Beverage Company, maker of Ranch Water hard seltzer, is extending its brand with Lone River Ranch Rita. Made with agave nectar, the drink is a premium take on a canned Margarita-style beverage, at 6% abv. Lone River Ranch Rita is available in 6-packs of 12-ounce cans as well as 16- and 23.5-ounce single cans. Diageo acquired the brand last year for an undisclosed sum.
A team of celebrity partners has collaborated to launch a new cocktail brand, Thomas Ashbourne Craft Spirits. Named for a renowned Prohibition-era mixologist, the brand’s initial lineup includes four offerings, each aligned with one or several of its celebrity partners: Sarah Jessica Parker—The Perfect Cosmo; John Cena—The Classic Old Fashioned; Ashley Benson, Rosario Dawson, and Vanessa Hudgens—The Margalicious Margarita; and Playboi Carti—The Hardscatto. Thomas Ashbourne cocktails carry an average suggested retail price of $16 per 375-ml. bottle and $26 for a four-pack of 200-ml. cans. They’re launching this month in California, Texas, Illinois, Florida, Washington, and New York, with a national rollout slated for the summer. All four Thomas Ashbourne branded cocktails are kosher certified and gluten-free with a premium spirit base that ranges from 20%-25% abv.
Information courtesy of Shanken News Daily