Boston Beer Co. has introduced Hard Mtn Dew, its collaboration with PepsiCo. Debuting in Florida, Iowa, and Tennessee, the 5% abv line initially includes Original Mtn Dew, Baja Blast, Black Cherry, and Watermelon flavors with no caffeine or added sugar and 100 calories per serving. Boston Beer is producing the brand—which is launching in 24-ounce cans and mixed 12 packs of 12-ounce cans.
Shiner Beer has released Strawberry Blonde, a new brew made with strawberries from Poteet, Texas. In addition to strawberries, the 4.3% abv lager is brewed with nugget hops and two row, Munich, caramel, and wheat malts. Shiner Strawberry Blonde is now available in 6- and 12-packs of 12-ounce bottles for around $9 and $15, respectively.
Oregon-based 2 Towns Ciderhouse has announced Craftwell Cocktails, a new line including Pineapple Margarita, Grapefruit Paloma, Blueberry Cosmo, and Strawberry Margarita offerings. Each is 10.5% abv and will be available in 12-ounce cans at retail stores, bars, and restaurants beginning March 1 in Oregon and Washington. 2 Towns’ flagship ciders include Blueberry, Tropical, Cosmic Crisp, Brightcider, and Pacific Pineapple, among others.
Austin, Texas-based BeatBox Beverages has added a new flavor, Juicy Mango, to its lineup of wine-based RTDs. The new addition, the brand’s eighth flavor, will be available in both BeatBox’s flagship 11.1% abv line and its 6% abv zero sugar line. Juicy Mango will be rolling out across BeatBox’s distribution footprint this month in 500-ml. Tetra Paks.
Information courtesy of Shanken News Daily