Brown-Forman has announced the return of Woodford Reserve Double Double Oaked, along with an accompanying sweepstakes to give fans of the whiskey a chance to purchase a bottle of the limited release. The drawing opens on Woodford Reserve’s website on February 8 and winners will be notified by February 10 and will have until April 10 to pick up their bottles at the distillery. The whiskey, bottled at 45.2% abv, starts off as Woodford’s regular Double Oaked Bourbon before finishing for an additional year in a heavily toasted, lightly charred, new oak barrel. Beyond the sweepstakes, Woodford Reserve Double Double Oaked will go on sale at the distillery for $50 a 375-ml.
Tres Generaciones Tequila has launched Añejo Cristalino, a new ultra-premium release. It’s been triple-distilled from 100% blue weber agave and rested in American white oak barrels for a minimum of 12 months, then rock filtered and ultimately bottled at 40% abv. It’s available now nationwide for $65 a 750-ml.
Bardstown, Kentucky-based Kentucky Owl is releasing a St. Patrick’s Day limited edition Bourbon. The expression was made in partnership with Louise McGuane, the founder of J.J. Corry Irish Whiskey. She helped select the whiskey blend used in the St. Patrick’s edition, which features Kentucky straight Bourbons aged 4 to 11 years. It’s at 50% abv and will retail soon at limited locations throughout the U.S. Kentucky Owl was acquired by Stoli Group in 2017.
Hennessy Cognac has launched a new limited edition bottling of its VSOP expression featuring a label designed by musician Maluma. The exclusive label features overlapping purples, pinks, and blues behind the brand’s typical typeface. Hennessy VSOP Limited Edition by Maluma is now available while supplies last for a suggested price of $65 a 750-ml.
Walsh Whiskey has rebranded super-premium label The Irishman, commissioning a new bottle design, brand redesign, packaging production, and a range of marketing initiatives. The rebrand will support the whiskey brand’s target of doubling sales across its 50-plus markets within five years. Packaging changes include the introduction of a bespoke tall tapered bottle closed with cork and highlighted with a new brand icon. The revamped Irishman will roll out across the brand’s global markets over the course of the year, and is set to reach the U.S. this summer.
Tequila Avión is adding a second expression to its Reserva Range. The new release is Avión Reserva Cristalino, a blend of añejo and extra añejo liquid. Produced in Jesus Maria, Mexico, Reserva Cristalino is aged in American oak barrels and double-charcoal filtered to remove its color, resulting in a clear Tequila. It’s at 40% abv and is launching today in the U.S. for $145 a 750-ml.
Indian distiller Amrut has announced the second release of Amrut Spectrum 004 Single Malt Whisky, which is hitting the U.S. in an allocation of 1,050 bottles. The whisky initially matured in an ex-Bourbon barrel before being transferred to a unique barrel made of four varieties of oak, which included American oak with level three charring, French oak with slight toasting, as well as an ex-Oloroso Sherry stave and ex-PX Sherry stave. Amrut Spectrum 004 will be available at select U.S. retailers, priced at around $195 a bottle.
Las Vegas-based importer Liquor Starz is launching a new upscale mezcal brand called Nayasse. The Nayasse lineup initially includes Joven ($56), Reposado ($75), and Añejo ($110), all made from espadin agave, as well as an Ensamble ($190) that’s a blend of espadin and tepeztate. The range also includes a limited edition Añejo 21-year-old in a hand-painted bottle at $3,000, and at the entry level a collection of four RTD mezcal spritzers. Nayasse will debut across 10 U.S. markets—including California, New York, Florida, Nevada, and Texas—in April.
Information courtesy of Shanken News Daily