Bold Rock Hard Lemonade Seltzer

Milton, Delaware-based craft brewer Dogfish Head is launching a line of RTDs from its distilling operation. Dogfish Head Canned Cocktails are debuting with three flavors: Blueberry Shrub Vodka Soda, Strawberry & Honeyberry Vodka Lemonade, and Cherry Bergamot Whiskey Sour, all at 7% abv. All three are made using Dogfish Head Distilling Co. spirits. The new offerings are rolling out now and will be available in 4-packs of 355-ml slim cans within Dogfish Head’s 37-state distribution area.

Brooklyn Brewery is launching Pulp Art Hazy IPA as the newest addition to its core lineup. At 6.5% abv, it was brewed with Citra, Strata, and Simcoe hops and features a Pop Art-inspired label and logo created by drinks design and branding agency Thirst. Pulp Art is the first hazy IPA in Brooklyn Brewery’s year-round stable. It’s rolling out this month across the company’s 30+ state distribution area in 6- and 12-packs of 12-ounce cans and 4-packs of 16-ounce cans, as well as in Brooklyn’s new IPA For All variety pack; a 6-pack will retail for $10. Additionally, the variety pack will be the exclusive home of another new release, Parktime IPA (5.7% abv).

San Diego, California-based Ballast Point is launching its first new additions since 2019 with two new labels—Big Gus and Wee Gus—joining the brewery’s year-round portfolio. Big Gus is a clear, dry IPA at 6.5% abv, while Wee Gus is a hoppy lager at 4.2% abv that was originally called Hop Soda due to its clearness and resemblance to tonic water. Both are available now in southern California and Arizona, with Wee Gus priced at $11 a 6-pack and Big Gus at $12.

Nellysford, Virginia’s Bold Rock is entering the lemonade hard seltzer market. Bold Rock Hard Lemonade Seltzer will launch in March in four flavors—Blackberry Lemonade, Blood Orange Lemonade, Strawberry Lemonade, and Lemonade—all at 5% abv and with 100 calories per 12-ounce can. Bold Rock Hard Lemonade Seltzer will roll out in 12-can variety packs in Virginia, North Carolina, South Carolina, Georgia, Tennessee, Florida, Maryland, West Virginia, Delaware, Pennsylvania, New York, New Jersey, Ohio, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, Illinois, Michigan, Kentucky, and Washington DC.