Bold Rock

Milton, Delaware-based craft brewer Dogfish Head is launching a line of RTDs from its distilling operation. Dogfish Head Canned Cocktails are debuting with three flavors: Blueberry Shrub Vodka Soda, Strawberry & Honeyberry Vodka Lemonade, and Cherry Bergamot Whiskey Sour, all at 7% abv. All three are made using Dogfish Head Distilling Co. spirits. The new offerings are rolling out now and will be available in 4-packs of 355-ml slim cans within Dogfish Head’s 37-state distribution area.

Brooklyn Brewery is launching Pulp Art Hazy IPA as the newest addition to its core lineup. At 6.5% abv, it was brewed with Citra, Strata, and Simcoe hops and features a Pop Art-inspired label and logo created by drinks design and branding agency Thirst. Pulp Art is the first hazy IPA in Brooklyn Brewery’s year-round stable. It’s rolling out this month across the company’s 30+ state distribution area in 6- and 12-packs of 12-ounce cans and 4-packs of 16-ounce cans, as well as in Brooklyn’s new IPA For All variety pack; a 6-pack will retail for $10. Additionally, the variety pack will be the exclusive home of another new release, Parktime IPA (5.7% abv).

San Diego, California-based Ballast Point is launching its first new additions since 2019 with two new labels—Big Gus and Wee Gus—joining the brewery’s year-round portfolio. Big Gus is a clear, dry IPA at 6.5% abv, while Wee Gus is a hoppy lager at 4.2% abv that was originally called Hop Soda due to its clearness and resemblance to tonic water. Both are available now in southern California and Arizona, with Wee Gus priced at $11 a 6-pack and Big Gus at $12.

Nellysford, Virginia’s Bold Rock is entering the lemonade hard seltzer market. Bold Rock Hard Lemonade Seltzer will launch in March in four flavors—Blackberry Lemonade, Blood Orange Lemonade, Strawberry Lemonade, and Lemonade—all at 5% abv and with 100 calories per 12-ounce can. Bold Rock Hard Lemonade Seltzer will roll out in 12-can variety packs in Virginia, North Carolina, South Carolina, Georgia, Tennessee, Florida, Maryland, West Virginia, Delaware, Pennsylvania, New York, New Jersey, Ohio, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, Illinois, Michigan, Kentucky, and Washington DC.

Courtesy of Shanken News Daily

Pabst Blue Ribbon has launched its Hard Tea in 26 states. The 4% abv offering is brewed using real tea leaves, is effervescent, includes natural peach flavor, and has 100 calories and three grams of sugar a can. The new entry follows several other extensions from Pabst, which have included a Hard Coffee, Stronger Seltzer, and Whiskey, and the company says further innovations are in the pipeline.

Nectar Creek’s Top Bar (Coffee) and Nectarade (Lemon Lime) offerings will relaunch this month. Both will come in 500-ml. bottles retailing at $7 and will be made available exclusively through 2 Towns’ Corvallis taproom and local delivery program throughout the Willamette Valley. A full-scale launch in 6-pack cans will take place starting in September.

Alpine, Wyoming’s Melvin Brewing has announced Back in Da Haze IPA. The 6.5% abv hazy ale is made with Sabro, Citra, and Mosaic hops for a tropical-fruit-forward beer. The can art is inspired by 1980s hip-hop and B-Boy culture and features a man breakdancing. The beer will launch on August 1 in 6-packs of 12-ounce cans, 4-packs of 16-ounce cans, and single serving 19.2-ounce cans.

Nellysford, Virginia-based craft cider producer Bold Rock is launching lines of hard tea and lemonade. Bold Rock will kick off its initial hard tea releases with two varieties, Original and Half & Half, the latter being half sweet tea and half lemonade. Along with Bold Rock Hard Lemonade, they will launch late this month in 12-packs of 12-ounce cans and are at 5% abv. Late next month will see the release of 8% abv Bolder Hard Lemonade, which will come in 16-ounce single cans.