Royal Dutch Distillers, the Miami-based division of the Netherlands’ DeKuyper Royal Distillers, is introducing a new spirits brand, Rutte, in the U.S. market. A collection of spirits produced at Holland’s Rutte distillery, the line includes a Dry Gin, Dry Celery Gin, Old Simon Genever and Vodka. The Rutte range will be distributed in 40 U.S. markets, retailing around $38 a bottle.
Bacardi Ltd. has unveiled Bonnie Rose, a new Tennessee white corn whiskey brand. Produced using an 80% white corn mash and copper pot stills, the Bonnie Rose lineup makes its debut with a pair of 35%-abv fruit flavored entries, Orange Peel and Spiced Apple. Both retail at around $19 a bottle. The range, which is being backed by a digital content series throughout the summer and fall, will initially launch across Nashville, Tennessee, with a nationwide expansion to follow shortly after. Along with Bonnie Rose, Bacardi’s American whiskey portfolio includes the Angel’s Envy Kentucky Straight Bourbon range.
Brown-Forman has unveiled Barrel Proof, the latest entry in its Jack Daniel’s Single Barrel Collection. Aged in charred white American oak, each barrel of Jack Daniel’s Barrel Proof is exposed to a range of temperature variations, resulting in a whiskey that hovers between 125-140 proof. The new Single Barrel offering will be available nationwide starting in August, retailing at around $65 a 750-ml. The newcomer marks the second iteration in Jack Daniel’s Single Barrel lineup, following the launch of Single Barrel Select, a 94-proof single barrel Tennessee whiskey.
Bacardi Ltd.’s Martini vermouth brand is adding a higher-priced tier to its range in the U.S. market. Martini’s new Riserva Speciale vermouths, including a Rubino (Ruby) and Ambrato (Amber), will roll out this fall, targeting the on-premise cocktail segment as well as selected retail accounts. Both new entries are 18% abv—slightly higher than the core brand’s 16%—and will be positioned at roughly $15 a 750-ml., or about a 50% premium to Martini’s core range, which includes Rosso, Extra Dry and Bianco offerings. Martini’s Riserva Speciale vermouths are differentiated by their use of 100% Italian wines—Langhe DOC Nebbiolo for the Rubino and Moscato d’Asti DOCG for the Ambrato—and a mix of botanicals that has been married in Piemontese “Tino” vats for two months.
Cocktail shot brand Liqs is expanding availability into the New York and New Jersey markets. Including Tequila Cinnamon Orange, Vodka Lychee Grapefruit, Vodka Kamikaze, Vodka Cucumber Lime and newly released Vodka Lemon Drop flavors, Liqs initially launched in Miami in 2013 and has since added Massachusetts, Texas, Rhode Island, Connecticut and Canada to its footprint. The brand, created by entrepreneurs Harley Bauer and Michael Glickman, retails at around $8 a single-flavor three-pack of shots.
All information courtesy of Shanken News Daily