Boston Beer Company has expanded its Truly Hard Seltzer brand with four new lemonade-flavored offerings. The new releases, like the original flavors, are at 5% abv, 100 calories, and contain 1 gram of sugar a can; they’re available in mixed 12-packs of 12-ounce cans. Truly Lemonade comes in Original Lemonade, Black Cherry, Mango, and Strawberry, and is available across the U.S. In addition, the Truly Original Lemonade will be distributed in individual 16- and 24-ounce cans.
Holland, Michigan-based New Holland Brewing Company has announced the first 2020 release of its Dragon’s Milk Reserve. This iteration comes in at 12.5% abv and was aged for three months in Jamaican rum barrels before being finished on coconut, toasted hazelnut, and chocolate. The brew will launch at New Holland’s pubs in Holland and Grand Rapids on January 23 before rolling out across the brewery’s 42-state distribution footprint in February in 4-packs of 12-ounce bottles.
Boulder, Colorado’s Avery Brewing will launch Sparkle, a new line of hard seltzer, beginning in February. The 5% abv seltzers will initially come in three flavors—cherry lime, grapefruit, and CranRaz—with 100 calories per serving and zero added sugar. The new gluten free line will be available in mixed 12-packs of 12-ounce cans and in 6-packs of individual flavors throughout Avery’s distribution footprint. Avery Brewing is part of the Mahou San Miguel family of brewers.
Milton, Delaware-based Dogfish Head is partnering with Belgian brewery Brouwerij Rodenbach to release Vibrant P’Ocean. The 4.7% abv blended sour ale is the first beer on which Rodenbach has ever collaborated in its 200-year history. The brew has a ruby red hue and was created by blending a two-year, foeder-aged sour beer brewed by Rodenbach with a kettle sour made with elderberry, elderflower, and sliced lemons, among other additions, brewed by Dogfish Head. The resulting product will be available nationwide in 6-packs of 12-ounce cans near the end of the month. Dogfish Head was acquired by Boston Beer Co. for $300 million last year.
Longmont, Colorado-based Oskar Blues Brewery is launching a packaging revamp for its entire line of craft beers that modernizes the overall aesthetic but retains signature elements like the funky font on the brewery’s name. Dale’s Pale Ale, the brewery’s flagship beer, has not received a visual refresh in more than a decade. The new looks focus on bright colors and thematic differentiation, as in the case of Old Chub Scotch Ale’s new tartan patterned can. In addition to a psychedelic background, Can-O-Bliss is also being tweaked from Citrus IPA to Tropical IPA, made with Mosaic, Azacca, Galaxy, El Dorado, and Idaho 7 hops. Oskar Blues’ new look is rolling out now.
Portland, Oregon’s Cascade Brewing has launched Tropical Grasslands, a new sour ale and the company’s first sour packaged in cans. The 5% abv Gose-style beer is barrel-matured for up to 10 months and infused with orange zest, lemongrass, coriander, and sea salt before packing in 12-ounce cans. The brewery notes that, unlike its bottled sours, Tropical Grasslands is not meant for further conditioning and should be enjoyed fresh. It is now available in individual at Cascade’s Portland pubs with limited distribution of 4-packs of cans to follow in California, Oregon, Washington, and Idaho.
Courtesy of Shanken News Daily