Diageo is taking Baileys upscale with a new extension, Chocolat Luxe, that’s hitting Western Europe this fall. Including 30 grams of Belgian chocolate per bottle, the new entry has a slightly lower abv than the original Baileys and will sell for £17 ($26) a 50-cl. bottle in the U.K. A Diageo spokesperson told SND there are no plans as yet to roll out Chocolat Luxe in the U.S.
Fairfield, New Jersey-based Jersey Artisan Distillery is set to launch its first spirits offerings, beginning with Busted Barrel silver rum. The new product is rolling out in bars and retail stores this week, priced at $24.99 a 750-ml. Busted Barrel silver rum is made with domestically grown ingredients, including molasses sourced from Louisiana. The company has also announced that they will release Busted Barrel dark rum, which has been aged in American white oak barrels, this October. Jersey Artisan Distillery also plans to eventually release an ultra-premium vodka and gin, as well as Bourbon and whiskey offerings using New Jersey sweet corn to be released in 2015. Jersey Artisan Distillery is the state’s first licensed distillery since Prohibition.
Beam Inc. is expanding its Red Stag flavored Bourbon franchise with the launch of Red Stag Hardcore Cider. An 80-proof whiskey infused with the flavors of apple cider, the latest entry is currently rolling out nationwide, priced at $17.99 a 750-ml. Combining cider and Bourbon—two of the hotter areas of the drinks market—Beam says the newest Red Stag flavor is well-positioned to bring new consumers into the whiskey category. Hardcore Cider marks Red Stag’s fourth flavor, joining the Jim Beam offshoot’s existing Black Cherry, Honey Tea and Spiced Cinnamon expressions.
Lucas Bols has expanded distribution of its Bols Yogurt Liqueur nationwide. Bols has positioned the product (priced at $17.99 a 750-ml.) for consumption on its own or mixed with fresh fruits, fruit juices, soft drinks and other spirits, adding that it differs from other cream-based liqueurs in that it doesn’t curd when mixed with such ingredients. The yogurt liqueur was previously only available in Florida, California and Illinois.
Montalvo Spirits Inc. has added Broken Heart gin to its U.S. distribution portfolio. Produced in Queenstown, New Zealand, Broken Heart is billed as a handcrafted, high-quality gin made with a blend of 11 botanicals. The new offering, which is currently awaiting label approval by the U.S. Tax and Trade Bureau, is slated to roll out in New York, California and Florida later this year.
Campari-owned Wild Turkey has released Forgiven, a limited edition blend of small batch Bourbon and high-proof rye whiskey. The 91-proof offering was created by accident, when a distillery crew member mistakenly combined the two liquids. The blend is 78% (6-year-old) Bourbon and 22% (4-year-old) rye. Wild Turkey Forgiven is currently rolling out in limited quantities, retailing at $49.99 a 750-ml.
Diageo is extending Baileys with a new flavor entry, Vanilla Cinnamon, to roll out September 1. The new offering is 17% abv and will retail in line with the core brand at $21 a 750-ml. bottle. Made with Madagascar vanilla and cinnamon and billed as a “modern twist on classic Irish cream,” Baileys Vanilla Cinnamon is designed to have a lighter colored liquid and lighter mouthfeel. Diageo recommends serving it neat, on the rocks, in coffee, or in concoctions like the ”Baileys Glamour Shot,” in which it’s mixed with cinnamon schnapps.
All information courtesy of Shanken News Daily