Pernod Ricard’s Irish Distillers has extended its Redbreast Irish whiskey brand with a new 21-Year-Old extension. Rolling out this month, Redbreast 21-Year-Old is made from a malted and unmalted barley mash, triple distilled in copper pot stills and then matured in a combination of American Bourbon barrels and Spanish Oloroso Sherry casks. The new entry is currently available across the U.S.—as well as in the U.K., France, Ireland and Germany—priced at $180 a bottle. Redbreast 21-Year-Old marks the ninth single pot still Irish whiskey in the Irish Distillers stable, as well as the brand’s oldest offering to date, joining Redbreast’s existing 12-Year-Old, 12-Year-Old Cask Strength and 15-Year-Old variants.
Sidney Frank Importing Co. is aiming to reinvigorate its Jägermeister liqueur brand with the launch of its first U.S. extension, seasonal offering Jägermeister Spice. The limited edition expression hits national distribution today, priced at $22.99 a 750-ml. Jägermeister Spice (25% abv) uses the same 56 different herbs, blooms, roots and fruits as Jägermeister Original, but highlights the vanilla and cinnamon spices to give it a warmer taste profile.
Campari America’s Cabo Wabo Tequila brand has expanded its range with Cabo Diablo, a new coffee liqueur. Featuring a color-changing label, the 35%-abv offering is made with a blend of Cabo Wabo Blanco Tequila and Arabica coffee liqueur. Cabo Diablo will be available this fall across New York, New Jersey, Connecticut, Massachusetts and Wisconsin, priced at $22.99 a 750-ml. The coffee liqueur joins Blanco, Reposado, Añejo and Uno entries in Cabo Wabo’s 100%-agave portfolio.
Pernod Ricard is extending its Paddy Irish whiskey brand with two flavors, a honey offering to be known as Bee Sting, and spiced apple-flavored Devil’s Apple. Paddy’s new flavors are launching in the U.S. this month, backed by a millennial-targeted marketing campaign titled “Sleep when you’re 30.”
San Francisco-based Anchor Distilling has released Berry Bros. & Rudd’s Blue Hanger blended malt whiskey in the U.S. for the first time. Now in its seventh limited release, Blue Hanger’s current edition is comprised of one hogshead of Bruichladdich 1992, one butt of Bunnahabhain 1990, four hogsheads of Miltonduff 1997 and two hogsheads of Bunnahabhain Moine (peated) 2006. Blue Hanger 7th Limited Release will be offered exclusively in the U.S., with a total of 3,088 bottles available, priced at $99.99 each.
Former Sidney Frank Importing executives Rick and Sarah Zeiler have launched a new shot brand, Coldcock American Herbal Whiskey. A Bourbon infused with herbs including green tea, hibiscus, eucalyptus, cinnamon and ginger, Coldcock is 70-proof and retails at $19.99 a 750-ml. Already present in California, Georgia and Indiana, the new brand is launching in New York, South Carolina, Tennessee and Nebraska today, and will soon hit New Jersey, Arizona, Nevada, Colorado, Illinois and Texas.
Beam Inc. is extending the John DeKuyper & Sons Crave chocolate liqueurs range with the launch of Crave Chocolate Truffle. The new flavor is available nationwide with a suggested retail price of $17.99 a 750-ml. bottle. Chocolate Truffle (15% abv) joins Chocolate Mint, Chocolate Cherry and Chocolate Chili in the Crave range of flavors.
Pewaukee, Wisconsin-based Midwest Custom Bottling, bottler of RumChata, is launching Holly Nog—a new spiked eggnog—in the U.S. this holiday season. Made with wine and Wisconsin dairy cream, Holly Nog (owned by Midwest Custom Bottling, while RumChata is owned by Agave Loco) will be available at both liquor stores and wine-only stores, as well as in the dairy aisle of grocery stores. The 14%-abv entry comes in 750-ml. bottles, priced at $9.99 each.
Jack Daniel’s is introducing a limited edition Master Distiller #1 bottle, honoring founder Jasper Newton “Jack” Daniel, nationwide this fall. The 750-ml. bottles, which were previously only available in Tennessee and duty free shops, are currently hitting shelves at retail locations across the U.S. ($24.99). Master Distiller #1 is the first in a new series recognizing the seven men who have held the master distiller post since the Jack Daniel Distillery began producing nearly 150 years ago. In addition to Jack Daniel, the list of master distillers includes Jess Motlow, Lem Tolley, Jess Gamble, Frank Bobo, Jimmy Bedford and Jeff Arnett (currently in the position).
Serge Imports’ Exclusiv has debuted a new brandy-flavored vodka, XO Napoleon. The new expression will be priced at $10 a 750-ml. and will initially launch in New Jersey, Florida, Georgia, South Carolina and Tennessee. Exclusiv XO Napoleon (35% abv) uses 5- to 18-year-old brandies for flavoring and achieves the brandy coloring through the traditional French method of including caramelized sugar. XO Napoleon marks the brand’s tenth offering.
Diageo is debuting a new single malt Scotch offering, Talisker Storm, in the U.S. market. Launching nationwide this month, the non-age-stated whisky is matured in oak for a minimum of three years and retails at $66 a 750-ml. Part of Diageo’s Classic Malts collection, Talisker is the only distillery on Scotland’s Isle of Skye.
Beam Inc. is set to roll out a new batch of Booker’s Bourbon handpicked by whiskey experts in the coming days. Booker’s Bourbon Batch No. 2013-6 will hit shelves nationwide in early October, priced at $49.99 a 750-ml. The new offering is 126.5-proof and has been aged for seven years. Beam Master Distiller Fred Noe honored his father’s tasting tradition of sharing bottles with friends by hosting his own Booker’s Bourbon Roundtable, which consisted of a select group of whiskey advocates, writers and experts.
Beam Inc. has launched Ice Surge—a new liqueur brand—in select U.S. markets. Targeted toward the shot occasion, the 70-proof range includes Tropical Freeze (pineapple and mango) and Frozen Berry (raspberry, blackberry and açai) variants, both of which are said to combine fruit flavors with a unique cooling sensation. Priced at $16.99 a 750-ml., Ice Surge will initially be available across 20 markets.
All information courtesy of Shanken News Daily