Beam Suntory has relaunched Old Tub, one of the oldest brands from the James B. Beam Distilling Co., as a limited release Bonded Bourbon. The 50% abv whiskey is non-chill filtered and calls back over 140 years to the early days of Beam. Previous bottlings of Old Tub were exclusively available at Jim Beam’s visitor center. Old Tub is rolling out now across the U.S. for a suggested price of $23 a 750-ml. and will be available at select retailers for a limited time.
Constellation Brands has officially launched a new line of Svedka flavors called Pure Infusions. The 30% abv spirit comes in three flavors—Strawberry Guava, Ginger Lime, and Dragonfruit Melon—each containing 70 calories per 1.5-ounce pour. The trio is available nationwide in 750-ml. and 1-liter bottles for a suggested price of $15 and $16, respectively.
The Equiano Rum Co. has launched its flagship expression in the U.S. A blend of rums from two distilleries—Gray’s in Mauritius and Foursquare in Barbados—Equiano retails at $60. At Gray’s, the rum is made from local molasses and barreled for a minimum of 10 years in a combination of French Limousin oak and ex-Cognac casks; the finished product is then sent to Barbados to be married and barreled with rum from Foursquare. Equiano is named after Nigerian-born writer, entrepreneur, and abolitionist Olaudah Equiano, and will be giving 5% of profits to freedom and equality projects.
Courtesy of Shanken News Daily