Hershey, Pennsylvania-based Tröegs Independent Brewing is releasing Lucky Holler Hazy IPA as part of its Hop Cycle series of seasonally rotating IPAs. A trip to the Yakima Valley in Washington State, a major hop producing area, inspired the selection of Citra, Simcoe, and Galaxy hops to pair with the beer’s hazy profile. At 6.8% abv, it is available now through the fall on draft and in 12-ounce cans and bottles throughout Tröegs’ distribution area.
Portland, Maine’s Allagash Brewing Company has launched Two Lights into wider distribution. The 6.7% abv lager was initially brewed as part of the company’s pilot system, which takes employee ideas and recipes from development to production. The beer is brewed with Sauvignon Blanc must and is fermented with both lager and Champagne yeast. The brew will initially be available in Maine, New Hampshire, Vermont, Rhode Island, Massachusetts, Connecticut, New York, New Jersey, Pennsylvania, Maryland, Delaware, and California before rolling out in the rest of Allagash’s distribution footprint throughout August.
A new hard seltzer label, Tolago, is launching in California this month, distributed by Young’s Market. The gluten-free, 5% abv range includes Ginger Pear, Guava Mango, Cherry Rose, and Agave Lime flavors, retailing at $13 a six-pack of cans. CEO Nicholas Greeninger formerly directed branding and marketing at Saint Archer Brewing. The brand will also be available via Amazon, Drizly, Postmates, Uber Eats, and Cloud Kitchens. Marketing initiatives include in-store programming, point of sale materials, digital and out-of-home advertising, and an annual commitment to 1% for the Planet.
Chico, California-based Sierra Nevada Brewing Co. has announced the release of Dankful IPA. The 7.4% abv, West Coast-style IPA will begin rolling out nationwide in mid-September. Accompanying the launch of Dankful is Sierra Nevada’s pledge to donate at least $1 million to various charities over the next year, which will be supported in part by sales of the new beer. The brewery is kicking off this effort with a $250,000 donation to World Central Kitchen for Covid-19 relief.
Courtesy of Shanken News Daily