Jose Cuervo, the lead brand in the Proximo portfolio, is looking to get in on the action with the launch of Playamar Tequila Hard Seltzer. Made with Cuervo Tequila, the new RTDs are launching in lime and grapefruit flavors reminiscent of the Margarita and Paloma cocktails. Playamar is debuting in an initial six states this month, retailing at $12 a 4-pack of 12-ounce cans. Each can of Playamar is at 4.5% abv, contains 90 calories, zero sugar, and zero carbs, and is free of gluten and artificial flavorings.
Michigan-based Blake’s Hard Cider is rolling out two new flavors, Caramel Apple and Apple Lantern. Blake’s Caramel Apple is billed as a dessert-like semi-sweet hard cider combining caramel sweetness with tart green apples, while Apple Lantern is marries apples with pumpkin and spice. Both are at 6.5% abv. Launching now, the two newcomers will be distributed across Blake’s 15-state footprint in 6-packs of 12-ounce cans and on draft.
Portland, Oregon-based Cascade Brewing is releasing two of its offerings in packaged formats for the first time. Both are from the brewery’s Northwest Sour Ales series and were previously only available on tap at its two locations in Portland. The first is Honey Ginger Lime, which is a sour rye ale aged in oak barrels and foudres for 10 months, at 6% abv. The second is Honeycot, a sour blond ale aged in oak wine barrels for up to 16 months with apricots, at 7.1% abv. Both are now available in 12-ounce cans throughout the brewery’s distribution network.
Rochester, New York-based Seagram’s is launching a new flavor for Seagram’s Escapes Spiked. New flavor Blue Razberry joins Strawberry Blast, Jamaican Me Happy, Citrus Punch, and Crazy Colada in the line-for the 8% abv, flavored malt beverage brand, a spin-off of Seagram’s Escapes. It will hit shelves nationwide in 23.5-ounce single cans in September.
Courtesy of Shanken News Daily