GSN Review: Inspiro Tequila

Inspiro Tequila is a rare find – women-owned, with a female distiller, certified WBENC brand, and made with the female consumer in mind. Inspiro’s goal was not just to create a one-of-a-kind tequila, it was also to make women feel seen and relevant in the spirits industry, involving them in every step of the process, from creating the taste profiles to getting bottles on the shelf.

Mara Smith started drinking tequila when she was looking for a gluten-free, clean drink that fit into her healthier lifestyle. For years, she searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her. That perfect tequila simply did not exist, so she decided to create one.

Smith was once a lawyer at one of the largest law firms in Chicago and then moved to a Fortune 100 company where she worked in corporate strategy. Her professional days came to a halt when she was put on emergency bedrest while pregnant with her twins. They were born prematurely and she needed to be there for them. Over the years at home she kept thinking about her next step and always dreamed of starting her own company.

The name “Inspiro” comes from the Spanish word for inspiration, and it was chosen as a nod to her grandmother – a Holocaust survivor – and her mother, the two most inspiring female figures in her life.

And while Inspiro is now available and for sale at InspiroTequila.com, Mara is just getting started. As a female founder, her mission is to give back to other female founders. This was the inspiration and vision behind the Inspiro Purple Bicycle Project, created to financially support and mentor female founders enabling them to get started, manage the bumps along the way, and move forward to follow their dreams.

GSN’s Remarks: Light agave flavor, with a sweet, vegetal presentation. Vanilla and toffee notes become apparent after several seconds. Very clean, slightly oaky, and lively. A fresh and easy going tequila perfect for margaritas or Ranch Water. Plus, we love the socially active ethos. GSN Rating: A

For more information go to: Inspiro Tequila

#InspiroTequila

GSN Spirited News: September 28th 2021 Edition

Edrington has added a new 30-year-old whisky to The Macallan’s Double Cask line. The 43% abv single malt is blended from whiskies matured in Sherry-seasoned casks made from European oak sourced from France and Spain, and American oak from Ohio, Missouri, and Kentucky. The company has teamed up with photographer Erik Madigan Heck to capture the spirit of the whisky in a series of photos tied to the release. The Macallan Double Cask 30-Year-Old is packed in a presentation box and is rolling out now around the world for a suggested price of $4,000 a 750-ml.

Maker’s Mark has debuted its newest limited edition bourbon, Maker’s Mark Wood Finishing Series 2021 Limited Release: FAE-02. Retailing at $60, the new offering was bottled at 109.1 proof. FAE-02 was made by finishing fully-matured, cask strength Maker’s Mark in secondary barrels fitted with double-heat-treated virgin French Oak barrel staves that undergo an infrared exposure prior to a flame toast finish.

The Dalmore has launched a new, ultra-limited, 30-year-old whisky in the U.S. The Dalmore 2021 Edition is bottled at 42.8% abv and matured in ex-Bourbon barrels before finishing in Tawny Port pipes from Graham’s. Only 200 bottles of the 2021 Edition will be released in the U.S., available at retailers like Total Wine, Wally’s, and Wine.com, among others, for a suggested price of $5,500.

Edrington has announced Highland Park 15-year-old Viking Heart, the latest permanent addition to the Orkney-based distillery’s portfolio. The 44% abv whisky is a new creation and blends Sherry-seasoned European and American oak barrels with a little bit of whisky matured in refilled barrels previously used to age Highland Park’s malts. The whisky comes in an embossed ceramic bottle and will retail for around $110 when it hits shelves across America around the beginning of November. 

Beam Suntory has launched a limited edition bottling of Jim Beam Black to celebrate the 43rd Ryder Cup. The new bottle features imagery from Whistling Straits, the Wisconsin course where the Cup is currently being contested, and will be available in select retailers in Georgia, Illinois, Kansas, Massachusetts, Missouri, Minnesota, New Jersey, Tennessee, and Wisconsin for around $23 a bottle. Jim Beam Black is an extra aged variant of the distiller’s standard white label whiskey and is bottled at slightly higher abv of 43%.

The Producer, a new mezcal brand, is rolling out now in the U.S., making its debut with two expressions: Ensamble ($47) and Tepeztate ($98). The 40.2% abv Ensamble is made from 7-year-old Espadin agave plants and 9-year-old Cuishe agave plants that are distilled in a copper pot still following open-air fermentation. Tepeztate is also bottled at 40.2% abv and is made from agave plants sourced from Sierra Sur, Oaxaca, a coastal region. The wild agave for this mezcal is harvested after roughly 16 years.

Fort Collins, Colorado’s Old Elk Distillery has launched its Whiskeysmith line of flavored spirits in markets across the U.S. The brand launched last October with three flavors—chocolate, banana, and pineapple—and, since then, has added four more flavors: blood orange, salted caramel, peach, and coconut. All seven flavors come in at 30% abv and are pitched to consumers as “cocktails in a bottle” or as ingredients to add new flavors to mixed drinks.

BenRiach single malt Scotch whisky, part of the Brown-Forman portfolio, is debuting two new offerings. The first, Malt Season, is the first expression in a century to be produced entirely using barley malted from the distillery’s floor maltings. Retailing at $149 a 750-ml., it was matured in Bourbon and Virgin Oak and is bottled at 48.7% abv. The second new product, Smoke Season, retails at $72 and is bottled at 52.8% abv. It’s billed as the most intensely smoked whisky ever released by BenRiach.

Chicago-based Inspiro Tequila has introduced its first expression, Luna Blanco, a gluten-free and additive-free 100%-Blue Weber agave blanco Tequila containing zero sugar and zero carbs. Inspiro’s initial offering is rested in American oak barrels for a lunar quarter and packaged in a custom-designed bottle. Retailing at $53, it’s currently available online, with distribution to select local markets coming soon. Inspiro was founded by former attorney Mara Smith.

Information courtesy of Shanken News Daily