GSN Review: Jägermeister

1475738972-jagermeister70_2016Introduced 80 years ago, Jägermeister, German for “Master Hunter,” is the #1 selling imported liqueur in the United States. The iconic taste of Jägermeister is a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. The botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister’s base. The base, housed in more than 400 oak casks, then “breathes” for one full year, which is key to creating the complex and balanced flavor of Jägermeister’s legendary taste profile.

While the recipe for Jägermeister remains unchanged, a new bottle design was recently revealed. This is the fifth time the bottle has been redesigned over the course of the brand’s 80+ year history. All bottles, from the 50ml miniature to the 1.75L size, will have a new look in the more than 100 countries around the globe where Jägermeister is available.

The bottle redesign features:

  • A more defined shape, with higher, more squared-off shoulders
  • A more mature and realistic stag in its natural environment
  • A framed label with a reinvented shape
  • Bold logo type and additional depth and dynamism through fine lines
  • New copy that provides information on the product and the quality process

In addition, the bottle’s newly enhanced cap is ultra-premium and bears the signature of the spirit’s founder, Curt Mast, along with the year 1878, commemorating when his father, Wilhelm, created the company.

Another prominent feature of the new bottle is its height: The iconic packaging now stands taller than its predecessor. The 750ml size stands at 9.2” tall (compared with the old size of 8.5”); the 1L now stands at 10.5” tall (vs. 9.5”).

But, how does it taste?

Jägermeister (70 proof)
Visual: Very dark reddish-brown.
Nose: Quite herbal and autumal, not medicinal, but rather akin to a licorice/birch beer nose.  Slightly sweet and candy-like.
Taste: Very similar to horehound candy, with a more peppery, ginger-like heat.  A slight bitter tinge keeps things from being too sweet, but the balance of sugar keeps things on the liqueur spectrum.
Finish: Medium-long with more of the darker herbal notes lingering on.
Overall: A very good digestif that also makes for a few great cocktails.  Just don’t ruin it by mixing it with Red Bull.  Try Robert Hess’ Mahogany cocktail instead.
GSN Rating: A-

For more information go to: Jagermeister

GSN Backbar Review: June 20-24, 2016

distilleries-unknown-bird-dog-bourbon-small-batch.600x800Bird Dog whiskey, one of the U.S. market’s hottest spirits brands, is launching an array of new products this summer—including a small-batch Bourbon and two new flavored editions. Bottled at 86 proof, Bird Dog Small Batch Bourbon Whiskey will retail at around $30 a 750-ml. and will be available nationwide in July. Bird Dog is also expanding its flavor range with two new offerings: Ruby Red Grapefruit and Strawberry. Like Bird Dog’s existing flavor extensions—which include Apple, Blackberry, Peach, Hot Cinnamon, Maple, Chocolate, Spiced and Jalapeno Honey—the two new additions will retail at approximately $20.

ClacQ_IWAAARafoWestland Distillery, part of the Anchor Distilling portfolio, has released a Core Range Collection, a new variety pack featuring its three flagship American single malt whiskies. The triple set, which includes one 200-ml. bottle each of Westland’s American Oak, Sherry Wood and Peated single malts (all 46% abv), retails at $74.99. Founded in Seattle in 2010, Westland is devoted to “bringing a new and distinctly American voice to the world of single malt whiskey.”

hero-xsDiageo has begun testing a new dairy-free and gluten-free expression of its Baileys cream liqueur brand. Retailing at $21 a 750-ml. in line with other products in the range, Baileys Almande is a 13%-abv almond milk liqueur that is currently on the market in Dallas, Denver and Austin.

Jager-20ml-Hero-featJägermeister has launched a new 20-ml. glass bottle format—dubbed the Mini Meister—in the U.S. Designed to be poured into a single beverage or consumed as a shot, the portable Mini Meister bottles are targeted toward travel, tailgating and summer party occasions. The Mini Meisters will be available in 10-count Prost Packs ($10 each) throughout select markets, including Colorado, Illinois and Massachusetts.

All information courtesy of Shanken News Daily

GSN: Backbar Review – September 30-October 4, 2013

indexPernod Ricard’s Irish Distillers has extended its Redbreast Irish whiskey brand with a new 21-Year-Old extension. Rolling out this month, Redbreast 21-Year-Old is made from a malted and unmalted barley mash, triple distilled in copper pot stills and then matured in a combination of American Bourbon barrels and Spanish Oloroso Sherry casks. The new entry is currently available across the U.S.—as well as in the U.K., France, Ireland and Germany—priced at $180 a bottle. Redbreast 21-Year-Old marks the ninth single pot still Irish whiskey in the Irish Distillers stable, as well as the brand’s oldest offering to date, joining Redbreast’s existing 12-Year-Old, 12-Year-Old Cask Strength and 15-Year-Old variants.

indexSidney Frank Importing Co. is aiming to reinvigorate its Jägermeister liqueur brand with the launch of its first U.S. extension, seasonal offering Jägermeister Spice. The limited edition expression hits national distribution today, priced at $22.99 a 750-ml. Jägermeister Spice (25% abv) uses the same 56 different herbs, blooms, roots and fruits as Jägermeister Original, but highlights the vanilla and cinnamon spices to give it a warmer taste profile.

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indexCampari America’s Cabo Wabo Tequila brand has expanded its range with Cabo Diablo, a new coffee liqueur. Featuring a color-changing label, the 35%-abv offering is made with a blend of Cabo Wabo Blanco Tequila and Arabica coffee liqueur. Cabo Diablo will be available this fall across New York, New Jersey, Connecticut, Massachusetts and Wisconsin, priced at $22.99 a 750-ml. The coffee liqueur joins Blanco, Reposado, Añejo and Uno entries in Cabo Wabo’s 100%-agave portfolio.

indexPernod Ricard is extending its Paddy Irish whiskey brand with two flavors, a honey offering to be known as Bee Sting, and spiced apple-flavored Devil’s Apple. Paddy’s new flavors are launching in the U.S. this month, backed by a millennial-targeted marketing campaign titled “Sleep when you’re 30.”

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indexSan Francisco-based Anchor Distilling has released Berry Bros. & Rudd’s Blue Hanger blended malt whiskey in the U.S. for the first time. Now in its seventh limited release, Blue Hanger’s current edition is comprised of one hogshead of Bruichladdich 1992, one butt of Bunnahabhain 1990, four hogsheads of Miltonduff 1997 and two hogsheads of Bunnahabhain Moine (peated) 2006. Blue Hanger 7th Limited Release will be offered exclusively in the U.S., with a total of 3,088 bottles available, priced at $99.99 each.

indexFormer Sidney Frank Importing executives Rick and Sarah Zeiler have launched a new shot brand, Coldcock American Herbal Whiskey. A Bourbon infused with herbs including green tea, hibiscus, eucalyptus, cinnamon and ginger, Coldcock is 70-proof and retails at $19.99 a 750-ml. Already present in California, Georgia and Indiana, the new brand is launching in New York, South Carolina, Tennessee and Nebraska today, and will soon hit New Jersey, Arizona, Nevada, Colorado, Illinois and Texas.

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imagesBeam Inc. is extending the John DeKuyper & Sons Crave chocolate liqueurs range with the launch of Crave Chocolate Truffle. The new flavor is available nationwide with a suggested retail price of $17.99 a 750-ml. bottle. Chocolate Truffle (15% abv) joins Chocolate Mint, Chocolate Cherry and Chocolate Chili in the Crave range of flavors.

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hollynog-Project1-2Pewaukee, Wisconsin-based Midwest Custom Bottling, bottler of RumChata, is launching Holly Nog—a new spiked eggnog—in the U.S. this holiday season. Made with wine and Wisconsin dairy cream, Holly Nog (owned by Midwest Custom Bottling, while RumChata is owned by Agave Loco) will be available at both liquor stores and wine-only stores, as well as in the dairy aisle of grocery stores. The 14%-abv entry comes in 750-ml. bottles, priced at $9.99 each.

indexJack Daniel’s is introducing a limited edition Master Distiller #1 bottle, honoring founder Jasper Newton “Jack” Daniel, nationwide this fall. The 750-ml. bottles, which were previously only available in Tennessee and duty free shops, are currently hitting shelves at retail locations across the U.S. ($24.99). Master Distiller #1 is the first in a new series recognizing the seven men who have held the master distiller post since the Jack Daniel Distillery began producing nearly 150 years ago. In addition to Jack Daniel, the list of master distillers includes Jess Motlow, Lem Tolley, Jess Gamble, Frank Bobo, Jimmy Bedford and Jeff Arnett (currently in the position).

indexSerge Imports’ Exclusiv has debuted a new brandy-flavored vodka, XO Napoleon. The new expression will be priced at $10 a 750-ml. and will initially launch in New Jersey, Florida, Georgia, South Carolina and Tennessee. Exclusiv XO Napoleon (35% abv) uses 5- to 18-year-old brandies for flavoring and achieves the brandy coloring through the traditional French method of including caramelized sugar. XO Napoleon marks the brand’s tenth offering.

indexDiageo is debuting a new single malt Scotch offering, Talisker Storm, in the U.S. market. Launching nationwide this month, the non-age-stated whisky is matured in oak for a minimum of three years and retails at $66 a 750-ml. Part of Diageo’s Classic Malts collection, Talisker is the only distillery on Scotland’s Isle of Skye.

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indexBeam Inc. is set to roll out a new batch of Booker’s Bourbon handpicked by whiskey experts in the coming days. Booker’s Bourbon Batch No. 2013-6 will hit shelves nationwide in early October, priced at $49.99 a 750-ml. The new offering is 126.5-proof and has been aged for seven years. Beam Master Distiller Fred Noe honored his father’s tasting tradition of sharing bottles with friends by hosting his own Booker’s Bourbon Roundtable, which consisted of a select group of whiskey advocates, writers and experts.

imagesBeam Inc. has launched Ice Surge—a new liqueur brand—in select U.S. markets. Targeted toward the shot occasion, the 70-proof range includes Tropical Freeze (pineapple and mango) and Frozen Berry (raspberry, blackberry and açai) variants, both of which are said to combine fruit flavors with a unique cooling sensation. Priced at $16.99 a 750-ml., Ice Surge will initially be available across 20 markets.

imagesPernod Ricard’s Seagram’s gin has added Red Berry Twisted, a gin infused with raspberry and strawberry flavors and aimed at the at-home cocktail occasion.

All information courtesy of Shanken News Daily