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indexA few years ago, the Lillet company declared a “National Aperitif Day” in honor of their latest product, Lillet Rose.  It’s not a bad time of year to do so.  Spring feels like a natural time for lighter and less inebriating beverages.

The word aperitif is French and literally means “to open.” The idea is that a short drink will prepare the imbiber for a lovely meal.  The original version was created in Turin, Italy by Antonio Carpano in 1786.  The next iteration came 60 years later when Joseph Dubonnet added quinine to a herbally infused wine and created, you guessed it, Dubonnet.

Lillet dates back to 1872, when it was known as Kina Lillet.  Notable fictional characters James Bond and Hannibal Lecter both enjoyed Kina.  Today, the original formula has been reformulated into Lillet Blanc.  As I mentioned there is also Lillet Rose and a third version Lillet Rouge which debuted in 1990.

Some classic cocktails calling for Lillet are the Vesper, the Corpse Reviver #2 (a personal favorite) and the 20th Century (a cocktail well deserving of a revival) in the 21st century.

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downloadPernod Ricard USA has added French aperitif Lillet to its portfolio. Previously distributed by William Grant & Sons in the U.S., Lillet is a Bordeaux-produced wine-based aperitif that comes in Blanc, Rouge and Rose expressions. Pernod Ricard USA president and CEO Bryan Fry touted the brand’s credentials among the mixology community and added that Pernod looks forward “to further unlocking its potential.”

download (1)Gatlinburg, Tennessee’s Sugarlands Distilling Company is adding to its product line with the launch of Rye Apple Moonshine. The 80-proof, apple-infused rye moonshine was created by Sugarlands in collaboration with moonshine distillers Mark Ramsey and Digger Manes. The newcomer joins 11 other moonshine offerings in the Sugarlands lineup, which was launched in 2014 and is currently available in 16 U.S. markets.

All information courtesy of Shanken News Daily

 

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