GSN Alert: Bols’ “Red Light Negroni” Debuts During Negroni Week: June 4-10, 2018

Lucas Bols USA announces that it will be a supporting sponsor of Imbibe Magazine’s Negroni Week 2018 through its Bols Genever brand, featuring the Red Light Negroni. The sixth-annual event will be held June 4-10 and raises funds for charitable causes around the world.

Over the course of Negroni Week, bars nationwide will serve the Red Light Negroni – Bols Genever, Campari, and sweet vermouth presented in a custom light bulb decanter. The drink is a cheeky homage to the Red-light District in Amsterdam, the birthplace over 350 years ago, of Bols Genever.

“A Drink for Your Cause”

Bols Genever has also created “A Drink for Your Cause,” a charitable fund of up to $15,000 that will benefit the charities chosen by participating bars across the country. Here’s how it works:

  • Bars register at www.NegroniWeek.com and select an official Negroni Week charity.
  • During Negroni Week, every time a guest posts a photo to Instagram of their Red Light Negroni with the hashtag #RedLightNegroni and the account’s handle, Bols Genever will donate $1 to the account’s chosen charity.

“Watching the classic Negroni grow in popularity over the last handful of years has been an absolute revelation,” said Gilles Bensabeur, Bols Genever USA Brand Manager. Imbibe has obviously been instrumental in that growth and we’re extremely proud to sponsor Negroni Week and, hopefully, introduce Bols Genever, the original spirit of Amsterdam, to an even broader audience. That we get to do so to the benefit of such worthy charitable organizations makes it all the more worthwhile.”

“We are thrilled to partner with Bols Genever on Negroni Week 2018 and are grateful for their commitment to donate up to $15,000 in support of Negroni Week’s mission to raise money for charitable causes,” says Karen Foley, publisher of Imbibe Magazine. “Their support is yet another testament to the generosity of the hospitality world.

RED LIGHT NEGRONI Recipe

  • 1 oz Bols Genever
  • 1 oz Campari
  • 1 oz Sweet Vermouth

Combine the ingredients in a mixing glass filled with ice and stir well. Strain into the lightbulb decanter, serve it next to a rocks glass filled with ice and garnished with an orange twist.

About Bols Genever

Bols Genever, the original spirit of Amsterdam, is made with the knowledge and craftsmanship of over four centuries of distilling by Lucas Bols, the world’s oldest distilled spirits brand from Amsterdam since 1575. Bols Genever is made according to the authentic 1820 recipe that is on display at the House of Bols in Amsterdam.

About Negroni Week

Negroni Week launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. From 2013 to 2017, Negroni Week grew from about 100 participating venues to over 7,700 venues around the world, and to date, they have collectively raised nearly $1.5 million for charitable causes.

For one week every June, bar and restaurants mix classic Negronis and Negroni variations for a great cause. To participate, each venue signs up at negroniweek.com, chooses from our list of official charity partners, and makes an immediate donation to that charity. Then they can return during and after Negroni Week to make additional donations to their chosen charity. After Negroni Week is complete, we tally up how much was raised collectively by all of our participating bars, restaurants and partners.

GSN Alert: Negroni Week, June 1-7, 2015

NegroniWeek2015_Horiz_LIGHT Personally, the Negroni is one of the go-to cocktails at the GSN offices.  Complex, incredibly easy to craft, and one that forces you to take time to contemplate life as you sip it.  The original recipe is a 1-1-1 mix of gin-Campari-sweet vermouth with an orange peel twist.  But, if you are looking for something a little different, see below for some new ideas.

White Negroni 1 pt G’Vine gin 1 pt Vermouth 1 pt Suz Bitters In a mixing glass, combine gin, bitters and vermouth. Stir with ice and strain into a rocks glass filled with fresh ice. Garnish with a lemon twist.

Tegroni 1 oz Partida Blanco or Reposado tequila 1 oz Campari 1 oz Sweet Vermouth Stir with ice and serve over fresh ice in a rocks glass with an orange slice or strain up into a chilled cocktail glass with an orange twist.

The Normandie Cocktail 1 oz Apple Brandy (Boulard Grand Solage Calvados) 1 oz Campari 1 oz Sweet Vermouth (Carpano Antica) 1 dropper Bittercube Jamaican #2 bitters Stir all ingredients with ice until cold; strain into a rocks glass with a large ice-cube. Express with lemon, include or discard peel.

Lucano Negroni by Damian Coren 1.5 oz gin 1 oz Amaro Lucano 0.5 oz Martini Gran Lusso 3 dashes Angostura bitters Stir all ingredients and serve on the rocks. Garnish with an orange slice and lemon zest.

Diplomatico Negroni 1 oz Diplomatico Blanco Rum 1 oz Campari 1 oz Carpano Antica White Sweet Vermouth Orange Zest In an Old Fashioned glass, combine one large cube of ice, rum, Campari and vermouth. Grate orange zest over the top of the cocktail and serve.


As well, in honor of Negroni Week, Merchants of Beverage, has put together three outstanding collections –

—  to celebrate one of the world’s greatest classic cocktails while also raising money for charity during Negroni Week. These curated cocktails were made in partnership with IMBIBE’s & Campari’s Negroni Week (June 1st – June 7th, 2015) where 5% of the profits from the Merchants of Beverage Negroni Kit Collections will go to the No Kid Hungry Campaign.  Click the links above to find out more.


Lastly the United States Bartenders Guild (USBG) is hosting the inaugural Negroni Week “Team Negroni” Bicycle Ride benefitting the Helen David Relief Fund in partnership with Campari. They are looking to raise funds to assist women in the bar industry who are fighting breast cancer. On Tuesday, June 2nd, 2015, a group of bartenders and Negroni aficionados will be riding from the Campari America offices in Levi Plaza, San Francisco for a 43 mile bike ride to Tiburon and back. Click the link to donate your support!

For more information go to: NegroniWeek.com

GSN Alert: June 2-8, 2014 International Negroni Week

7 Days, 3 Ingredients, 1 Simple Way To Give Back
600+ bars around the world sign up to donate $1 or more of each Negroni sale to a charity of their choice during Negroni Week, June 2-8.
NegroniWeek_CIRCLEPortland, OR (May 15, 2014) – Get ready to raise your glass, because Imbibe and Campari’s® Negroni Week is June 2-8! Now in its second year, participation has grown six-fold, with more than 600 bars around the world—from Los Angeles to Stockholm, and NYC to Melbourne, Australia—committing to donate $1 or more from each Negroni sold to a charity of their choice. The number of participating bars only continues to grow and can be viewed at negroniweek.com. During the week of June 2-8, participating bars around the globe will donate at least $1 from each Negroni (classic or variation) sold to the charity of their choice. This year, Campari® has announced that it will donate $10,000 to the qualified charity of the bar or restaurant that raises the most money during Negroni Week 2014.So far, 34 states and 145 US cities have signed up, including some of the countries top cocktail programs, such as PDT and Employees Only in New York City, Manifesto in Kansas City, Anvil in Houston, The Varnish and Bestia in Los Angeles, Analogue and Celeste in Chicago, French 75 and Cane & Table in New Orleans, Trick Dog and in San Francisco, Blackbird Ordinary and Broken Shaker in Miami, 2 Birds and 1 Stone in Washington, DC., and Liberty and Canon in Seattle. Participating cities around the country currently include, but are not limited to:
  • Atlanta, GA
  • Austin, TX
  • Baltimore, MA
  • Boston, MD
  • Chicago, IL
  • Columbus, OH
  • Denver, CO
  • Houston, TX
  • Kansas City, MO
  • Los Angeles, CA
  • Miami, FL
  • New Orleans, LA
  • New York City, NY
  • Philadelphia, PA
  • Pittsburgh, PA
  • Sacramento, CA
  • San Francisco, CA
  • Seattle, WA
  • Washington D.C.
Participating countries around the world include, but are not limited to:
  • Australia
  • Canada
  • France
  • Germany
  • Mexico
  • Romania
  • Sweden
  • Switzerland

A complete list of participating bars is available at negroniweek.com/participating-bars. The list is updated daily and is a convenient resource for Negroni Week goers to find a participating bar near them.

Negroni fans can find out more at NegroniWeek.com and using the hashtag #NegroniWeek.

Please find logos for use below.

About Negroni Week
In the summer of 2013, Imbibe Magazine launched Negroni Week, a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Now in its second year, Imbibe has teamed up with Campari® to present Negroni Week 2014. From June 2-8, bars across the U.S. (and around the world) will be mixing Negronis and donating a portion of proceeds from each one sold to a charity of their choice. For more information, including a list of participating bars and upcoming events, visit negroniweek.com and follow the hashtag #negroniweek.

About Imbibe
Imbibe is the ultimate guide to liquid culture. In every issue of the James Beard award-winning magazine and on imbibemagazine.com, you’ll find recipes and everything you need to know about the people, places, flavors and cultures of drinks. Follow Imbibe on Twitter, Facebook and Instagram: @imbibe.