GSN Brews News: July 20th 2021 Edition

Monaco Cocktails has added Tequila Sun Crush, the newest spirits-based RTD in the company’s portfolio. Like the other Monaco Cocktails, the newest addition is canned at 9% abv and is made with two shots of Tequila, orange liqueur, and orange flavoring. Tequila Sun Crush is now available across the U.S. in 12-ounce cans retail priced between $2.50 and $3. The new release joins Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, and Mango Peach, among many other flavors, in the Monaco Cocktails portfolio.

California-based Twisted Roots hard cider is relaunching with new packaging. Formerly presented in capped 750-ml. bottles, the European-style cider, made with a blend of five apple varieties, will now be sold in four-packs of 16-ounce cans. Its new logo displays a red, cross-sectioned apple on the tall black cans. Each can is at 6% abv and has 100 calories. Located in Carmel Valley, Twisted Roots is best known for Old Vine Zinfandel and Petite Sirah wines.

Fort Collins, Colorado-based New Belgium Brewing is partnering with Ojai, California-based kombucha producer Flying Embers on a new release. The two beverage makers collaborated on Oh, Hi!, a limited-edition session sour beer made by blending Flying Embers’ Original Essence Kombucha with sour beer produced by New Belgium and then finished with pixie tangerines and sage. Both companies support wildfire relief efforts and will together donate $10,000 to the Embers foundation to benefit the California Fire Foundation and other organizations. Oh, Hi! is at 6.5% abv and will be available in select premium retailers in California and Colorado.

Vermont-based Stowe Cider is expanding its non-alcoholic options with Fresh Squeeze. It’s an off-shoot of Fresh Press, Stowe’s apple cider and sparkling water RTD. Rather than apple cider, Fresh Squeeze is made with lemonade and sparkling water and is also at 0% abv. Available now in Stowe’s taproom and from its website, Fresh Squeeze will be available in Vermont retailers in the coming weeks, priced at $9 a 4-pack of 12-ounce cans.

Pacific City, Oregon-based Pelican Brewing is releasing Head Out Hefeweizen to celebrate a summer spent outdoors exploring nature. The 4.8% abv wheat ale is made with white wheat malt and contains aromas of melon and flowers. As part of the beer’s outdoorsy message, Pelican is sponsoring a number of events for Trailkeepers of Oregon this summer to support the maintenance of coastal trails, including two of the organization’s new Volunteer Vacations in August. Head Out Hefe is available now in 6-packs of 12-ounce bottles and select Pelican variety 12-packs.

Atlanta, Georgia’s Sweetwater Brewing Company has launched 420 Imperial IPA, the first line extension for the brewery’s flagship label. The 9.1% abv ale is brewed with nine varieties of hops during the wet and dry hopping phases of production, and is available in 6- and 12-packs of 12-ounce cans and 19.2-ounce cans as well as on draft across Sweetwater’s distribution footprint. The brewery has also launched a new limited-edition beer: 710 Hazy Double IPA. The 7.5% abv ale is part of the Dank Tank series of brews.

Information courtesy of Shanken News Daily

GSN Brews News: May 12th 2020 Edition

Grand Rapids, Michigan-based craft player Founders Brewing Co. has announced Marvelroast, the company’s latest taproom brew turned limited national release. The 10% abv Imperial Golden ale is brewed with coffee, vanilla, cocoa, and milk sugar. The ale was particularly popular at the company’s Detroit taproom before going into wider production. Marvelroast will be available nationally beginning in July in 4-packs of 12-ounce bottles for around $10.

Fort Collins, Colorado-based New Belgium Brewing has debuted its latest IPA in the Voodoo Ranger series, 1985 Hazy IPA. The 6.7% ale is brewed with Citra, Simcoe, and Cascade hops with mango added to amp up the fruit flavors. The beer is latest in Voodoo Ranger’s rotating series of ales, which, according to the company, have grown into its fifth-largest label overall. Voodoo Ranger 1985 Hazy IPA is rolling out now across the U.S. in 6-packs of 12-ounce cans and on draft. New Belgium is the fourth-largest craft brewer in the U.S., according to the Brewers Association.

Kansas City, Missouri’s Boulevard Brewing Company has entered the hard seltzer category with Quirk Spiked and Sparkling. The 4.2% abv seltzers come in at 90 calories and will be available in three flavors: Strawberry, Lemon, & Basil; Blackberry Sage; and Pear Yuzu. The line will be available in select markets throughout the Midwest beginning in June. Boulevard is part of Duvel Moortgat, the fifth-largest craft brewer in the U.S., according to the Brewers Association.

Anheuser-Busch InBev is introducing Social Club Seltzer, a new brand of hard seltzers in classic cocktail flavors. Social Club is being distributed nationally in variety 12-packs and single-flavor 6-packs, with variants including an Old Fashioned, Sidecar, and Gimlet, all at 7% abv and with 150 calories a 12-ounce can. According to the company, “The alcohol comes from a cold-fermentation of sugar combined with purified water and cold-pressed fruits.” AB-InBev also markets hard seltzers under the Bon & Viv, Bud Light, and Natural Light brands.

Courtesy of Shanken News Daily