GSN Spirited News: June 22nd 2021 Edition

Gatlinburg, Tennessee’s Ole Smoky Distillery has launched a new small batch whiskey: James Ownby Reserve Tennessee Straight Bourbon. The initial batch of the 47% abv whiskey is blended from 200 barrels and is named for Ole Smoky founder Joe Baker’s great-grandfather. The charcoal-filtered whiskey is now available in major markets across the U.S. and at Ole Smoky’s Gatlinburg and Nashville distilleries for a suggested price of $40 a 750-ml.

Oregon’s Hood River Distillers has relaunched Easy Rider Kentucky Straight Bourbon with a new look. The whiskey is bottled at 40% abv after maturing for four years. The new packaging was designed by North and features a red eagle on a light tan label. The whiskey is now available in the Pacific Northwest, Colorado, Georgia, and Texas in 750-ml., 1-liter, and 1.75-liter bottles, with the 750-ml. retailing for around $25.

New York’s Harlem Standard has launched two new whiskies and partnered with Fedway to expand into New Jersey. With this move, the brand, which debuted last year, has doubled its whiskey portfolio and expanded its reach; previously the whiskey was available in New York City and select locations in Nashville, Tennessee, and Tampa, Florida. The first new product is a 7-year-old wheat whiskey aged in Speyside barrels and bottled at 50.5% abv. The other new addition to the Harlem Standard portfolio is a 46.5% abv high rye Bourbon.

Ritual Zero Proof, the Chicago-based alcohol-free spirits brand, has launched a new rum alternative. The drink, according to the company, delivers the vanilla and spice of rum without the alcohol. It joins Ritual’s gin, whiskey, and Tequila alternatives in the brand’s portfolio. Ritual Zero Proof rum alternative is now available in select retailers across the U.S. and on Amazon and the brand’s website for $29 a bottle.

Bardstown’s Heaven Hill Distillery has launched a new Bourbon, paying tribute to the founding brothers behind the company. Five Brothers Bourbon is bottled at 45% abv and is a blend of whiskies aged five to nine years. The new release features a picture of the five Shapira brothers who founded Heaven Hill, along with vintage typefaces and a label design recalling the 1930s. Five Brothers will be available exclusively in Kentucky for a suggested price of $60 a 750-ml. and will be featured at Heaven Hill’s new visitor center.

New York’s Barking Irons has launched a new apple-based gin. The 44% abv spirit is made from a blend of apple distillate and neutral spirits, along with a selection of citrus-focused botanicals including orange peel and juniper. The release will be supported with the company’s wider “New York to the Core” campaign, highlighting the distillery’s portfolio of applejack and gin, while celebrating New York’s post-Covid reopening. Barking Irons Gin is now available throughout New York state and on Reserve Bar and the distillery’s website for around $38 a 750-ml.

Beam Suntory has introduced Jim Beam Orange. The new flavored whiskey combines Bourbon and orange flavor and is intended to be served as a chilled shot or in a Highball with soda water, ice, and an orange wedge. Jim Beam Orange is at 32.5% abv and retails at $16 a 750-ml. It’s rolling out to select retailers nationally.

Florida-based Oracles Capital, a wine and spirits brand development and incubation company, has introduced its first offering, an American single malt whiskey. Retailing at $62 a 750-ml., the new entry goes by ASM and is debuting now in New York and New Jersey ahead of a planned national rollout. The liquid is 100% pot distilled whiskey, aged for a minimum of three years, and finished in a Sherry cask.

Information courtesy of Shanken News Daily

GSN Spirited News: July 21st 2020 Edition

Tennessee’s Ole Smoky Distillery has launched a new line of canned cocktails, entering the market with four flavors. The 9% abv cocktails are available in Apple Pie Ginger, Blackberry Lemonade, Mountain ‘Rita, and Mountain Mule, and all are based on cocktails served at the distillery’s tasting room. Ole Smoky’s canned cocktails are now available throughout Tennessee in 4-packs of 12-ounce cans.

Booker’s Bourbon, part of the Beam Suntory portfolio, has released its latest small-batch offering. Booker’s Boston Batch is named after the production site in Boston, Kentucky—now known as Booker Noe Distillery—where master distiller Booker Noe got his start in the industry. Retailing at $90 a 750-ml., the 126.5 proof Bourbon was aged for six years and three months and is rolling out nationally in small quantities.

Fallon, Nevada-based Frey Ranch Distillery is releasing the inaugural edition of its Straight Rye Whiskey. The expression has a mash bill of 100% winter cereal rye and is bottled-in-bond, meaning that, among other specifics, it has aged a minimum of four years and was bottled at 50% abv. Two batches are being released, with the first comprising 3,000 750-ml. bottles and the second only 2,400. Available now in Nevada, Frey Ranch Straight Rye Whiskey retails at $60 a 750-ml.

Dallas, Texas’ Scout & Cellar has launched Mixable, a new wine-based spirit alternative aimed at consumers looking for a lower alcohol alternative to traditional liquors. Mixable is made from a blend of fermented grape wine—based on white- and rosé-friendly varietals—with distilled neutral grape wine and comes in at roughly 20% abv. At its launch, the company recommends substituting Mixable in a Moscow Mule or a Paloma.

Middleburg, Virginia-based Colony Cocktails has launched with three signature cocktails: The Biarritz, The Tangier, and The Charleston. Inspired by a French 75, the Biarritz features lemon flavors and botanical notes similar to those found in gin. The Tangier, meanwhile, has elements of rosemary, cardamom, and grapefruit in its mix. Lastly, The Charleston includes lemongrass flavors with lemon undertones. All three cocktails are canned at 10%-11.5% abv, and are made with all-natural ingredients. Colony Cocktails are currently sold in five markets within Virginia, retailing at $17 a 4-pack of 12-ounce cocktails.

Lebanon, Kentucky-based Limestone Branch Distillery has debuted the 2020 release of its Yellowstone Limited Edition Kentucky Straight Bourbon. The new whiskey is aged for seven years, then finished in French Armagnac barrels, and will retail at $100 a 750-ml when it hits shelves in September. Around 5,000 cases of the 101-proof Yellowstone Limited Edition Bourbon are being produced.

Impex Beverage has announced the U.S. launch of Milk & Honey Distillery’s spirits line, Israel’s first whisky distillery. The rollout includes three M&H labels—Classic Single Malt, Elements Sherry, and Levantine gin—and follows last year’s limited release of Milk & Honey Whisky In Bloom. All three spirits are bottled at 46% abv, with the Classic Single Malt matured in ex-Bourbon and ex-red wine casks, and Elements Sherry aging in ex-Bourbon, ex-Oloroso, and ex-PX Sherry casks.

Heaven Hill has announced a packaging refresh and ad campaign for Pama Pomegranate Liqueur. The new packaging modernizes the brand and replaces the old logo—a full pomegranate tree—with a closeup of pomegranates hanging from tree branches. The brand’s new campaign, Just Add Pama, will run in digital and social channels—plus point-of-sale material—and includes an updated brand website featuring cocktail ideas.

Courtesy of Shanken News Daily